Pumpt Advertising

Welcome The Social Collective - Digital Marketing Boutique Agency 🥂

The announcement is finally here … The Social Collective officially has its own office space!! 🎉 What started as a business that began in the corner of my bedroom, soon after migrating to the lounge, then into 2 different home offices, has grown exponentially in the last 3 years - growth beyond my wildest dreams (and it won’t stop there 😉) I’m excited to host social media workshops and epic client meetings, and continue to grow the team in this space. I’m now based in an office with Pumpt Advertising in Albany, Auckland. If you’re in the area, drop me a message and let’s have a meeting a coffee (of course) and chat about your marketing strategy. See you in this space very soon!

Are you a small business looking for an amazing office space?

We have office spaces with great people (Ad Agency as main tenant), available for both short & long term rental! Based in Rosedale and close proximity to both North & North Western motorways, 20 mins from CBD on a good day!

Flexible space options, including enclosed offices, dedicated or hot desks (fully furnished), best suited for individuals or small teams. An ideal set-up for another small company that is growing!

Boardroom, kitchen, visitor parking (limited in premise but lots of free unmetered road parking).

Contact 09 476 0830

Shared office space on William Pickering Private offices or hot desks on flexible terms from $80 PW

In a digital world, where more and more people are wondering about the benefits of direct mail, we thought we would highlight a few reasons why we think it's still pretty great.

Head on over to our blog to have a read and get in touch if you think direct mail might just be the one for you.

https://www.pumpt.co.nz/pumpt-news/the-advantages-of-direct-mail

WE THREW OUT THE FURNITURE - WELL NOT REALLY. WE CREATED A BRAND NEW MARKETING STRATEGY FOR OUR FURNITURE CLIENT THAT HAS DRIVEN DOUBLE DIGIT SALES GROWTH EVERY MONTH SINCE WE WON THEIR ACCOUNT!

Want to find out more? Head to our blog to read the full blog post:

https://www.pumpt.co.nz/pumpt-news/we-created-a-brand-new-marketing-strategy-that-has-driven-double-digit-sales-growth

The Marketing Strategy that Sold Proper Pizza Out of Stock

Proper Pizza is a familiar sight on O’Connel Street in Auckland’s CBD but has recently bought their unique pizza’s and authentic gelato to the Coast Plaza in Whangaparaoa. The team at Proper Pizza wanted a tailor made and dynamic marketing campaign to let their new community know that they were open and ready to deliver on their promise of authentic, handmade pizza with quality guaranteed.

Pumpt put together a marketing strategy that stretched across both print and digital; introducing the client to the world of letterbox distribution, designing and producing store menus, brand new loyalty cards, advertising in the local newspaper and even getting them a spot on a billboard right next door to the plaza!

Our client wanted brand awareness to be at the forefront of their campaign and lives by the idea that once a customer tries a Proper Pizza, they fall in love and the rest is history. Our objective was to get the Proper Pizza brand into the minds of potential customers and foot traffic through the doors. Using a variety of media channels over a short space of time allowed us to get the name Proper Pizza into households in a variety of ways but also increased the chance of potential customers seeing the brand in more than one place to keep them top of the list when deciding where to eat!

We’re proud to say that not only did our marketing campaign work; it blew all our clients expectations out of the water. The campaign was so successful, the team at Proper Pizza got to the point where they ran out of pizza bases and had to stop all deliveries due to demand and needing all hands on deck in store!

Our client had never committed to a letterbox distribution campaign before and was hesitant about whether it would be successful, so we encouraged them to include some vouchers on their mailer to help give an idea of how responsive customers were to the mailer. It didn’t take long once the vouchers started to be redeemed for our client to realise that the letterbox distribution had been the most successful part of their opening campaign. The client was thrilled and has ensured us that we have converted them to letterbox distribution and it is something that they will be doing again as part of their ongoing marketing plan.

It was really important to our client that their brand became a household favourite in their new community and that they had the opportunity to continue providing exceptional food and service in their new home on the Coast. If you’re in the area and fancy an authentic pizza (we personally recommend the Apple Crumble if you feel like something sweet!), you can find them at 719 Whangaparaoa Road, Stanmore Bay or head online to order on www.properpizza.co.nz.