Rule Design

Bold, romantic brand for ❤️‍🔥🌸

Jess is the florist behind Paper Daizy, based in Sydney, Australia. Her mission? Cultivating romantic wedding moments through bold garden-style floral design.

Jess redid her branding a year ago, but it just wasn’t sitting right with her creative, colourful floral style. Her website that she had done herself was also very muted and minimal, and didn’t let her personality shine through ✨

The brief included:

🌸 Pink, hot pink, and red (match made in heaven)

🌸 A detailed illustration of a paper daisy, of course

🌸 A website that makes her stand out and connects with her customers

So stoked with the result! Jess was a dream client and I had so much fun with the extra illustrations and whimsical web design.

Jess now has a striking, modern brand that reflects her unique style, a full logo suite, and an SEO and mobile-friendly website to reach more people on Google.

Full case study live on my website!

Click the link in bio to see more ❤️‍🔥

OBSESSED with these illustrations for ❤️💕

Brand and website case study coming Friday, but I couldn’t wait to share these cuties with ya.

Ways to support your small business besties this holiday season 💜

I’ve seen a heap of snazzy “gift ideas for [insert design niche here]” posts lately.

And while I love me some retail therapy and gift inspo, I thought I’d compile a list of FREE ways that you can support your mates trying to get their small biz dream off the ground 🫶🏽

Let’s jump in:

✨ If you’ve used their products or services (and enjoyed it), leave them a google review

✨ Like, comment, share, and save their instagram content

✨ Send them a note of encouragement

✨ Check-in with how they are going this silly season

✨ Pass on their details to your network

If you do any or all of these things for a small business…

Give me a holler, and I’ll give you some warm fuzzies right back. What’s in it for you? Some epic brownie points, that’s what.

And a gold star if you do any of these for Rule Design 😉

Share this post as a not-so-subtle hint to your friends and family, thank me later 😘

My business baby turns 2!!! 🎈

Not quite the exact date 🤭 but in the spirit of my new phrases to live by - done is better than perfect, and better late than never* - I’m posting about it now!

Phew what a ride…

And a great opportunity to reintroduce myself 🙋🏽‍♀️

I’m Ruth aka Rule Design ✨ Since December ‘21, I’ve been a full-time brand and web designer, helping small business owners smash their goals and build their business with confidence 👑

Through design solutions backed by strategy and crafted with intention, I guide like-minded souls through the indimidating world of branding, website design, and all the nitty-gritty in between.

Building a business isn’t easy, right? 😅

That’s why I’ll be your…

🖤 Brand guardian
🖤 Creative colleague
🖤 and your biggest cheerleader!

Booking now for Jan and Feb.

DM me ✨2024✨ and we’ll have a convo about what you need to thrive.

*before I ruffle anyone’s feathers, please note my new phrases to live by do not apply to my taxes, client work, or driving on the correct side of the road. Just marketing and sales for my business 😚

p.s. thank you for my spicy new brand pics
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Some more details of the shopify site for 💕

A dream to work with Anastasia on her website for her floral design studio based in Melbourne, Australia 🌸

We worked together through the design and build of the eCommerce website, and developed a professional space that reflects her growing floristry business.

The brief included:

✨ a minimal, modern design that highlights her beautiful existing branding and stunning imagery

✨ mailchimp sign-up forms for automated emails to separate audience segments

✨ a ‘shop the edit’ area to showcase Anastasia’s favourite products and brands

Can’t wait to see how her business continues to grow!

💜

Limited spots left for brand or web projects for 2023! DM me ✨DISCOVERY✨ to learn more