Kiwi Conversions

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Google Search Console just got a major upgrade. And most SEOs are ignoring an urgent data problem hiding inside it.

Here are 5 things you need to do in GSC right now before it's too late:

1. Export your historical data immediately

GSC only keeps 16 months of data.

That means your pre-AI Overviews baseline from late 2023 and early 2024 is disappearing right now.

Without it, you can't measure the real impact AI Overviews had on your traffic.

- Go to Performance > Search Results
- Set the date range as far back as possible
- Export everything to a spreadsheet

Do this today. Once it's gone, it's gone.

2. Set up the new branded vs. non-branded filter

Google just rolled this out to all eligible sites.

It automatically separates queries into branded (people searching your name) and non-branded (people discovering you).

- Branded growing, non-branded flat = your content strategy needs work
- Non-branded growing, branded flat = you're attracting traffic but not building a brand
- Both growing = you're winning

Check the lists Google creates. Some brands get misclassified. Verify before making decisions.

3. Use the new AI-powered query feature

You can now type natural language prompts directly into GSC.

Instead of clicking through filters manually, type:

"Show me mobile queries with high impressions but low CTR in the last 28 days"

GSC builds the report automatically.

Use this to find quick wins: pages ranking on page 1 with low CTR are your biggest opportunities.

Fix the title, improve the meta description, and watch clicks climb.

4. Track your AI Overview exposure

33% of links in AI Overviews come from the top 10 organic results.

But 47% come from pages ranking 50th or lower.

That means pages you've written off as "not ranking well enough" might actually be getting cited by AI.

- Check which of your pages appear in AI Overviews using Ahrefs or Semrush
- Cross-reference with your GSC data to see if AI citations drive impressions
- Prioritize updating those pages with fresh stats and better structure
- Build a quarterly audit routine

Google's algorithm changes 12+ times per day now. Set reminders for Jan 1, Apr 1, Jul 1, Oct 1.

On audit day:

- Pull a GSC comparison report (current vs. 3 months ago)
- Flag any keywords that dropped off page 1
- Check if search intent shifted (are different content types ranking now?)
- Re-optimize dropped pages with fresh data and updated structure

The SEOs who treat GSC as a daily tool will outperform everyone still checking it once a month.

https://searchengineland.com/geo-rank-tracker-how-to-monitor-your-brands-ai-search-visibility-465683

GEO Rank Tracker: How to monitor your brand's AI search visibility AI search goes far beyond Google. Here’s how to see where your brand shows up across ChatGPT, Claude, Gemini, and Perplexity.