By Platform

FAREWELL TEE PRE-ORDERS OPEN

The Farewell Tee is an homage to our popular “Betterment Tee” first released in 2019 at the opening of our Mt Eden Flagship Store. Originally printed in maroon, this new iteration has been reworked into our signature blue colour along with an added commemorative date.

Pre-orders are now open via DM and will close on Friday May 24th. Message us directly for more info and to register your interest. New Zealand only.

New Visual Identity and E-Commerce Site for our friends over at , a traditional style bakery & pâtisserie situated in a contemporary world.

Platform was assigned to position the brand in such a way that reflects the harmony of their traditional values and contemporary techniques. Creating a design system that showcases a multitude of existing product variations without alienating future offerings, collaborations and brand activities. Our inspiration naturally pulls from Parisian bakeries, fused with select typefaces by , and unreleased Mono from .

The resulting brand language has quickly come to life through a new e-commerce site, packaging assets and digital material — it’s been an exciting project for us to develop how Zi Sweet is seen and how their customers can now interact with the brand. Head over to their profile to explore the digital experience.

Photography by
Web-Development by .studio