Overdose.

#084 : Insights _How Metagenics modernised a legacy B2B brand and doubled its consumer reach with Shopify Plus and Dotdigital

Shop here 👉 https://www.metagenics.com.au/

In collaboration with our brilliant Australian team, Metagenics, a 40-year leader in practitioner-formulated supplements, transformed their digital ecosystem across DTC, B2B, subscriptions, affiliate programs and marketing automation.... all on Shopify.

From complex Dynamics integrations to tailored experiences for health professionals, retailers and consumers, this project shows how strategic thinking and seamless tech can bring bold growth goals to life, without compromising practitioner relationships.

Read about how Metagenics unified complex B2B and DTC journeys to accelerate reach, performance and long-term brand strength.

👉 Read the full case study here: https://bit.ly/4od0nFC

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