Design Alchemy Collective

This fabric was never meant to exist.
It was laid on the print table of a block printing studio in Jaipur - there to catch excess ink from the real work happening above it. Absorbing ghosts of paisleys, florals, geometrics. Layer after layer. Print after print.
Traditionally, it gets thrown away.
We were standing in that studio three years ago when we saw it. To two trained designers, it was the most beautiful thing in the room.
That moment is why Design Alchemy Collective exists.
Every cushion, quilt, tea towel and kaftan we make starts with that rescued fabric. No two pieces are ever the same. No two ever will be.

Read the full story:

https://designalchemycollective.com/blogs/the-underprint-story

https://designalchemycollective.com/blogs/the-underprint-story