TOYBOX

Sophie Pascoe started her impossible today.

An elite athlete and inspirational legend. Sophie Pascoe is our most decorated New Zealand Paralympian and it was an honour to work with her on this campaign.

We were thrilled to work on the latest Lotto film 'Imagine on Ice’, directed by Jamie Lawrence and produced by Claire Kelly at Eight Productions for DDB Aotearoa NZ.

Drawing on the power of imagination that comes with buying a Powerball ticket, the campaign is inspired by the fact that many people put off checking their ticket to give themselves more time to dream. Taking this one step further, the story follows a team of researchers who find a Lotto Powerball ticket while working in Antarctica. They decide to hold off checking the ticket until they return home – in six months – each trading Mallowpuffs for a share of the potential prize money. They pass the winter months on the isolated continent imagining what they would do if they won. The film finishes with a cliffhanger, leaving the audience in suspense.

Toybox was involved throughout the project, assisting with design and research in pre-production and shot consultation during the shoot through to colour grade and VFX including matte paintings and environmental effects, compositing and paintwork, finishing with a beauty pass in the colour suite.

Toybox's Artists:
Leoni Willis - Lead VFX
Andrew Stewart - VFX
Dave Gibson - Colourist
Al McKay - Seal Wrangler