Social Sugar
Transform your social media sales, leads & ROI.
The results? ✅ From first swipe to final bite, this campaign was designed to take people on a journey with each post adding another layer to the story. Because when you’re launching something new, it’s not just about being seen once; it’s about being remembered.
‘It’s a Match’ was a story told over time, crafted to turn dinner decisions into a playful, ongoing conversation that made people feel something for the range and the brand.
Leader’s new vegetarian range is a bold step forward into the flexitarian space, reinforcing the brand’s commitment to staying ahead of evolving food trends and delivering delicious, modern solutions. 💚
Social Sugar's brief was to develop a bold, socially led creative idea to support the launch, one that’s catchy, campaignable, and proudly plant-based, (without being preachy).
23/03/2025
Helping the team at Scania NZ focus more on carbon reduction required a team-based approach, honing-in on people and actions, not words.
Our Solution? Create a movement - under the all-new banner of Scania 'Carbon Navigators' - and recruit a special team within the business to champion concrete carbon reduction initiatives, every day in every way, at branch and national level.
See comments for more.
At Scania sustainability and carbon reduction is a huge focus for the business - and the planet. 🌿 But the business realised that without internal teams, motivated to turn planning into action, this focus was unlikely to bring real results.
Our brief: create a NZ-lead initiative to lead the way in carbon reductions across the Scania business worldwide.
Our approach? Head to our website to read the full case study. https://loom.ly/WHLLeqI
11/02/2025
You’re a Marketing Manager with NO IDEA what genuine bang-for-buck you get from your social marketing, right? ⁉️ Or maybe you’d simply LOVE to know which competitor is #1 in your category... and how to knock them off?
The problem with social is that there are dozens of, ‘vanity’ metrics but almost zero COMPETITIVE metrics.
Until now.
🛑 Stop flying blind. Come get a NZ SOCIAL COMPETITIVE RANKINGS REPORT for your business right now – and a SOCIAL STRATEGY ROADMAP to help you make more money from social.
✅ This is detailed work from NZ’s leading Social Commerce specialist. We have capacity for just two new reports a month – so we are selective about who we accept (your business needs to be serious about social with big ambition to grow ROI). Each NZ Competitive Rankings Report + Social Strategy Roadmap costs $12k, but it’s SO valuable it comes with an unconditional guarantee; if it doesn’t set you on the path to REAL social ROI, we’ll refund your money, no questions asked.
DM us now to book a FREE 20 min chat with our Managing Partner to discuss your objectives, see some live examples and if there’s a good fit.
Click here to claim your Sponsored Listing.
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Level 1, 114 Ponsonby Road
Auckland