Red Creative - Exceptional Brand Experiences

BLAST OFF WITH DINONAUTS // Designed to compliment Westfield's seasonal campaign "For your love of Space Dinos", DINONAUTS transported children to a fantastical realm where space and the prehistoric world collide.⁠
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The set featured a cool blacklight glow tunnel entry, spin to win wheel, out of this world photo opp and craft zone.

We worked with the roar-some teams at Flow Academy of Motion to staff the activation with tricking Dinonauts and MOTAT who curated the coolest space-y crafts.

THE SUCCESS //
🦖 Over 4000 kids were welcomed across the week
☄️Three Auckland centres simultaneously ran DINONAUTS and all three were able to repurpose elements of the set for Matariki celebrations
🚀 A strong brand presence for MOTAT with branding included on the activation set and crafts and passes were given to over 200 families
🦕VM displays in centre continued the Space Dino theme supporting retailers and creating a cohesive brand story for Westfield

SCHOOL HOLIDAY STORYTELLING // Clever brand managers know the power of kids to influence consumer choices. Research shows twice as many parents will consider a brand when their kids have an early influence in the shopping journey and during the school holiday period families are actively seeking out activities and experiences to keep kids entertained.⁠
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If families are your target market you need to activate in the school holidays. Our team specialise in dreaming, designing and directing school holiday activations and events that bring great return on investment. We’ve worked with brands like MOTAT, Disney, Flow Academy and LEGO® and proudly partnered with retail centres throughout Aotearoa including North City, Tauranga Crossing, and Westfield.