Yield Marketing

8 out of 10 rural New Zealanders use social media throughout the day.

We know because we spend a lot of time with farmers. Across New Zealand, farm to farm, we show up with a camera and enough food to make sure nobody's working on an empty stomach. Somewhere between the first cup of tea and the last shot of the day, the conversation always gets real. When it turns to social media, the response is almost always the same.

"I don't comment but I like to go see what's happening."

Farmers aren't always loud on social media (some are). But they're watching every day, in between jobs, waiting on the next mob, sitting behind the cows. Quietly keeping up with a community that stretches well beyond their farm gate.

Facebook holds that community together in a way nothing else does. Videos, photos, memes, data, debate, it's all happening in the same feed. And the farming community engages with all of it.

If your agribusiness wants to be part of that conversation, the content has to be worth stopping for.

That's the work we do.