Cycle Nelson

🥰

Nelson Regional Development Agency

It's that time of year again.. we’re excited to launch the updated Destination Partner Programme for 2026/27! 🎉

Are you a tourism business operating in the Nelson Tasman region?

Our partnership programme helps your business grow demand, build capability and stay resilient through international and domestic tourism marketing, direct referrals, exclusive training and networking opportunities, and practical business support.

Over the past year we have achieved:

🌟Over $5 million in international earned advertising value
🌟More than 1 million New Zealanders reached through domestic campaigns
🌟6,839 direct referrals to partner businesses through seasonal campaigns
🌟188 in-person travel trade meetings, attracting high-value visitors for partners

Join more than 50 tourism businesses, (including Chris & Bernie from Cycle Nelson) collaborating to make Nelson Tasman a remarkable, sustainable and globally recognised destination – collectively we can achieve more.

👉🏼Read more about the support we can offer, and sign up today! https://www.nelsontasman.nz/do-business/business-support/destination-partner-programme/

Stoked to be part of this collaboration! 😊🚲

Views from the peak, and scenery for miles 😍

The Coppermine Trails is one of our personal favourites, perfect all year round, what is your favourite winter track?

Cycling to a vineyard at 11am is completely acceptable. We checked.

Winter in Tasman wine country is something the summer crowds never see -
the vines are dormant, the light is soft and slanted, the tasting rooms are warm, and the winemaker might actually have time to sit down and talk to you!

Our Great Taste Wine Tours run through winter - and this is when we think they're at their best:
🍷 E-bikes make every hill entirely optional
🍷 The estuary trail in June light is genuinely something
🍷 A warm tasting room after a cold ride is pure bliss.

Small groups.
Guided options available.
E-bikes included.

You just have to show up.

Find out more, link in bio