Hamills Rotorua

Hamills Rotorua

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Hamills Rotorua, fishing and hunting specialists since 1955. The original Hamills store located in Rotorua, New Zealand, home of the "Hamills Killer" fly.

Photos from Hamills Rotorua's post 20/10/2025

Last Friday finally turned on some sunshine — no rain for once! 🌞
Everyone who wasn’t at the shop made the most of it and got out to enjoy our incredible backyard.

🎣 Jim was out on Lake Rotoiti, which was beautiful and calm. He landed eight trout in total — the first keeper came off the downrigger, and on the first drop of the jig, number eight was hooked. Not a bad day out!

🎣 Malcolm and Teresa hit Lake Tarawera, which was as flat as glass at times, under a cloudless sky. They tried both trolling and jigging, landing three trout and losing a couple. The Grey Ghost fly was working a charm, with the biggest fish tipping the scales at 8lb.

🎣 Meanwhile, Brad swapped freshwater for salt and headed to the coast for a surfcast session, but that's a story for another day.

Can’t beat days like this in the Rotorua region — great weather, great fishing, and even better stories to share back at the shop.

Photos from Hamills Rotorua's post 13/10/2025

Brad and Mark headed over to the coast for the annual Whakatane Snapper 1000 on the last weekend of September — the one that always marks the start of Daylight Saving! ☀️🎣

Fishing was tough this year, but the break was well worth it after a busy few months. Two nights away, plenty of laughs, and they even tried their hand at whitebaiting for the first time — with success! 🐟

Photos from Hamills Rotorua's post 07/10/2025

🎣 Malcolm’s on fire 🔥 He’s been making the most of the season — out three times since opening day last week!
His latest trip on Lake Rotorua delivered the goods, with a Tassie Devil “Clown” and a “Grey Ghost” fly doing the damage.
Pop in and see Malcolm in-store for a chat — he’s always happy to share what’s working and where the fish are biting!

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Address


1271 Fenton Street
Rotorua
3010

Opening Hours

Monday 8:30am - 5:30pm
Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm
Saturday 9am - 4pm
Sunday 9am - 3pm