Hamills Rotorua
Hamills Rotorua, fishing and hunting specialists since 1955. The original Hamills store located in Rotorua, New Zealand, home of the "Hamills Killer" fly.
20/10/2025
Last Friday finally turned on some sunshine — no rain for once! 🌞
Everyone who wasn’t at the shop made the most of it and got out to enjoy our incredible backyard.
🎣 Jim was out on Lake Rotoiti, which was beautiful and calm. He landed eight trout in total — the first keeper came off the downrigger, and on the first drop of the jig, number eight was hooked. Not a bad day out!
🎣 Malcolm and Teresa hit Lake Tarawera, which was as flat as glass at times, under a cloudless sky. They tried both trolling and jigging, landing three trout and losing a couple. The Grey Ghost fly was working a charm, with the biggest fish tipping the scales at 8lb.
🎣 Meanwhile, Brad swapped freshwater for salt and headed to the coast for a surfcast session, but that's a story for another day.
Can’t beat days like this in the Rotorua region — great weather, great fishing, and even better stories to share back at the shop.
13/10/2025
Brad and Mark headed over to the coast for the annual Whakatane Snapper 1000 on the last weekend of September — the one that always marks the start of Daylight Saving! ☀️🎣
Fishing was tough this year, but the break was well worth it after a busy few months. Two nights away, plenty of laughs, and they even tried their hand at whitebaiting for the first time — with success! 🐟
07/10/2025
🎣 Malcolm’s on fire 🔥 He’s been making the most of the season — out three times since opening day last week!
His latest trip on Lake Rotorua delivered the goods, with a Tassie Devil “Clown” and a “Grey Ghost” fly doing the damage.
Pop in and see Malcolm in-store for a chat — he’s always happy to share what’s working and where the fish are biting!
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Address
1271 Fenton Street
Rotorua
3010
Opening Hours
| Monday | 8:30am - 5:30pm |
| Tuesday | 8:30am - 5:30pm |
| Wednesday | 8:30am - 5:30pm |
| Thursday | 8:30am - 5:30pm |
| Friday | 8:30am - 5:30pm |
| Saturday | 9am - 4pm |
| Sunday | 9am - 3pm |