The Marketing Lab

Not group home builders, but builders who build homes. We've worked closely with the whole team and as a result over this last year, helping to refine the brand position, create a branded family, establish operational and strategic priorities and, most importantly, keep the traditional people-led storytelling alive for this 4th generation business that does so much and brings so much to the communities in which it works.

Being able to deliver a s**t-hot website for the retail division of the brand - that's just a bonus. And it's just the start. Stay tuned.

This one was personal - a year ago, we were engaged by the indomitable Niahm Shaw and the team at [what was then called] The Wānaka Alcohol Group: a volunteer organisation comprising a range of social services for youth. They wanted to make waves. Provide access to insights, knowledge and support to parents navigating wildhood with their teens.

We had many conversations to define and reposition this brand, create a new moniker, understand the operational realities and ultimately deliver this website.

Helping to bring to life wasn't just a client project, it was personal. We've felt that feeling as a caregiver and a parent of being alone and trying to work out when to minimise harm and when to let them explore safely. What a journey. What a wild ride. Thank you Path Wanaka for letting us help you navigate your path.