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📣BUSINESS OF THE WEEK📣

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Artificial Intelligence, or AI, has become an increasingly hot topic in the marketing world. The reason? AI technology can automate tasks, simplify complex processes, and organize complicated datasets just as a real marketing professional would — only faster and more accurately.
In the early days of artificial intelligence, this idea of automation seemed threatening to the human workforce. But we’re of the mindset that AI simply enables humans to do better, more informed work. As it turns out, most businesses agree. Consider these statistics:
- 84% of businesses think AI will give them a competitive advantage.
- 83% of businesses say AI is currently a strategic priority.
- 73% of businesses believe AI will help them grow.

A company’s website is the equivalent of a digital first impression. Without the right tools, your website might make the wrong first impression — losing valuable business for your company. Here’s where artificial intelligence can help. The newest AI technologies can elevate and transform your business website to improve the customer experience and generate more conversions.

The importance of top of mind awareness

The main benefit of achieving top of mind awareness is fairly obvious. If your brand is the first one people think of they will instinctively seek out your products when they need them.
But the importance of top of mind awareness doesn't end there. This primary perk has lots of other knock-on benefits:

* Marketing becomes more effective:Because the public is already familiar with your brand your campaigns will be more memorable and meaningful. Plus when competitors advertise their products consumers may even think of yours.

* PR is painless:When your brand is a household name it's easier to attract media coverage.

* Search rankings will soar:If lots of people are Googling your brand the search engine will hold your site in high regard and boost your site's position for related keywords.

* Enhanced brand value and integrity: Brands that achieve top of mind awareness often command more trust and can charge higher prices.

* More prospects:The more people that are aware of your products the easier it is to bring them through the eCommerce funnel toward conversion.