Layug Racheal

What are the Opportunities and Challenges in Social Media?

Effective use of social media can bring great opportunities for your business but will require some thought and planning. Moving with fast-paced developments in online technology can help to enhance your brand, boost your profile and perhaps even win new business. However, you need a healthy perspective on what your business is able to put into social media, and what's realistic to expect in return.

Social media opportunities for business
Home computers, laptops, tablets, smartphones, and even internet-enabled televisions mean people can easily access the web from anywhere at any time. Faster connections, new devices and new online applications have all helped to change the way people work, socialize and shop.

It is now easier than ever for businesses to:

directly target customers with marketing campaigns
promote new products or services
build brand awareness
personally interact with existing and potential customers
measure referrals from your social media activity to sales
Social media can be a cheap and effective way of starting a marketing campaign, with a big impact possible from minimal investment. Your social media strategy should contain a smart mix of engaging content and a friendly and responsive 'persona' can grow a focused community which is interested in your product/service/brand and can recommend your business to others. ❣️❣️❣️❣️

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Social Media Awareness

Social media awareness refers to the knowledge and practical use of social channels for marketing and promoting a brand. 🤩

There are different levels of social media awareness, but any brand using social media engages in some sort of brand awareness campaign.

Brand awareness is defined as the extent to which customers are familiar with a brand or its products.

It can also be taken to mean how recognizable or memorable a brand is among its target audience.

The use of social media to promote brand awareness allows brands to create and nurture personal connections with a particular audience.

According to Oberlo, an average of 2.5 hours is spent daily on social networks and messaging. Thus, it is clear that social media is a very important part of people’s lives.

Oberlo also reports that 73% of marketers found social media marketing “somewhat effective” or “very effective.”

As we say in marketing, we go where the people are.

More importantly, 54% of social browsers use these platforms to research products, often looking for reviews and recommendations from trusted sources.

For these and many other reasons that we will discuss in subsequent sections, every brand should consider using social media to grow awareness and promote customer engagement😄🥰.

for more info. just dm me on my FB page!

What tools are used to post businesses on the online platform?

Here are some of the most-used social media tools used by some of the world’s top brands😀
1. Buzzsumo
2. Google Trends
3. Buffer Publish
4. Canva
5.Unsplash
6.Animoto
7.Feedly
8. Buffer Reply
9. Native Analytics
10.Todoist
😀😍Marketers are faced with an ever-growing list of responsibilities. From social media marketing to customer experience and advertising, it can be a challenge to stay on top of everything.

Luckily for us, there are a plethora of great social media tools on the market to help you succeed in your role and stay productive.

Tools for content curation, discovery, scheduling, publishing, analytics, and more can be used to enhance your effectiveness.

This week on The Science of Social Media, we’re exploring the top 10 social media tools brands are using to succeed in 2019. Utilizing these tools in your daily workflows will help improve results across the board.

Let’s dive in! 😄 Although we couldn’t cover all of our favorite social media tools in this episode, we wanted to share some more of our favorites!

for more info. just dm me on my FB page!

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Great Things about Social Media

👉Social media seems to get a lot of stick these days, whether that’s being linked to an increase in mental health problems, being addictive for teenagers and children, or just downright “anti-social”.

👉While these are issues we should be concerned about and discuss, we can sometimes get sucked into all the negativity surrounding social media and it’s very easy to forget all the good things it can bring to the table.

👉Just for a quick example, I’m probably the most unorganized hap-hazard person you could come across which means I easily tend to forget about upcoming events I would honestly forget my head if it wasn’t screwed on. Facebook means I don’t have a good enough excuse to forget the things that are important to me. If I’m invited somewhere I’ll always see it somewhere when I open the app and I spend a hell of a lot of time on it!
🥰Here are some great things about social media because I think it doesn’t get enough credit!
👉 It Makes The World Seem Smaller
👉 Social Media Makes it Easy to Make Friends
👉 Social Media Fosters Empathy

for more info. just dm me on my FB page

Decision Making in Doing Social Media Marketing

👉For instance, is your ideal customer a regular social media user? Which social network do your customers favor? How are they using these social networks? How often do they visit a social media site? When undertaking the decision-making process, are they using these social networks? Social media is important for many reasons. It allows people to connect with others who share their interests and passions. It also provides an opportunity for businesses to reach out to potential customers.

👉If you have a dedicated social media manager or community manager, they should provide detailed information about your online community and social media usage. For example, your community manager will tell you which social media site your customers favor. Your social media manager will also help your organization stay abreast of current trends and research findings from organizations such as Pew Research Center. Besides its popularity, social media and various social media networks offer a range of features that help businesses reach their target audience. These include advertising options, which allow businesses to promote their products and services through paid advertisements😃😃

if you are interested you can book a call with me!
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