Plus63 Digital

Since we’ve been talking about retention marketing for the past weeks, I just want to share with you the line that hooked me from what I’ve read just now.

“𝙄𝙩 𝙨𝙤𝙪𝙣𝙙𝙨 𝙡𝙞𝙠𝙚 𝙖 𝙩𝙧𝙞𝙘𝙠 𝙦𝙪𝙚𝙨𝙩𝙞𝙤𝙣, 𝙗𝙪𝙩 𝙩𝙝𝙚 𝙖𝙣𝙨𝙬𝙚𝙧 𝙞𝙨𝙣’𝙩 “𝙖𝙘𝙦𝙪𝙞𝙧𝙞𝙣𝙜 𝙩𝙬𝙤 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨.” 𝙄𝙩’𝙨 𝙖𝙘𝙩𝙪𝙖𝙡𝙡𝙮 𝙧𝙚𝙩𝙖𝙞𝙣𝙞𝙣𝙜 𝙖𝙣 𝙚𝙭𝙞𝙨𝙩𝙞𝙣𝙜 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧.” (𝘲𝘶𝘰𝘵𝘦𝘥 𝘣𝘺 𝘚𝘰𝘱𝘩𝘪𝘢 𝘉𝘦𝘳𝘯𝘢𝘻𝘻𝘢𝘯𝘪, 𝘢 𝘚𝘰𝘱𝘩𝘪𝘢 𝘉𝘦𝘳𝘯𝘢𝘻𝘻𝘢𝘯𝘪 𝘢 𝘚𝘦𝘯𝘪𝘰𝘳 𝘗𝘳𝘰𝘥𝘶𝘤𝘵 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 𝘔𝘢𝘯𝘢𝘨𝘦𝘳).

And what I could say about it is that,

“It's true but it depends” 👍🏻

If your business is new with little to no customers, then you should emphasize customer acquisition.

But, as consumers appear, you don't want to take their money and lose their future deals.

Instead, you intend to do everything possible to generate repeat purchases and customer loyalty.

And with that, that’s where retention marketing comes to the rescue!

However, 𝒌𝒆𝒆𝒑 𝒊𝒏 𝒎𝒊𝒏𝒅 𝒕𝒉𝒂𝒕 𝒕𝒉𝒆𝒓𝒆 𝒊𝒔 𝒂 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆

𝒃𝒆𝒕𝒘𝒆𝒆𝒏 𝒅𝒐𝒊𝒏𝒈 𝒓𝒆𝒕𝒆𝒏𝒕𝒊𝒐𝒏 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒂𝒏𝒅 𝒅𝒐𝒊𝒏𝒈 𝒊𝒕 𝒔𝒖𝒄𝒄𝒆𝒔𝒔𝒇𝒖𝒍𝒍𝒚 ✨

Don’t worry as we will share with you a handful of our top customer retention strategies and what makes them unique.

First is 𝐋𝐨𝐲𝐚𝐥𝐭𝐲 𝐏𝐫𝐨𝐠𝐫𝐚𝐦𝐬.

It’s nice to show our buyers that we actually care and appreciate them 🤗

Loyalty marketing programs are not a new concept and have been around in various forms since the 1700s.

It is an approach for increasing and maintaining existing customers

by offering incentives such as free gifts, discounts, and/or exclusive access. 🎁

When people realize that you notice that they frequent your shop or e-commerce business,

relationships shift from business and buyer, to brand and friend 💞

The second is to have 𝐌𝐮𝐥𝐭𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐎𝐩𝐭𝐢𝐨𝐧𝐬

Be approachable in the most convenient ways to your dear customers

Don't force your customers to connect with you on your grounds.

Instead, allow them the freedom to speak where they feel most at ease.👌🏻

Give them options like email, Facebook Messenger, SMS, Chat, Voice, WhatsApp, etc.

These channels will help customers to talk to you about anything they need or like.

And lastly is, Email Marketing! ✨

Although the popularity of social media and unwanted spam email (which, by the way, is never a smart marketing plan) 🤦🏻‍♀️

Email continues to be the most effective tool to develop leads and increase customer loyalty.

It also allows you to gain insight from prior marketing initiatives, enhance your target demographic, and develop your messaging.

One great thing about email marketing is that… 𝙮𝙤𝙪𝙧 𝙡𝙞𝙨𝙩 𝙞𝙨 𝙚𝙣𝙩𝙞𝙧𝙚𝙡𝙮 𝙮𝙤𝙪𝙧𝙨! 🤩

Your account (together with all of your followers and postings) on any social networking site may be suspended or destroyed at any time, for any reason, and without warning.

But your email list, on the other hand, is yours.

Nobody can take those leads away from you.

And those are some of the handful of retention marketing strategies for you!

If you want to learn more about retention marketing, stay tuned to this page!

And in case you feel lost and need some guidance from a professional

You can start by going to this link to schedule a strategy call: https://plus63.agency/strat-call , and let us help you bring the most out of your marketing! 🏆

A little fun fact for you…

𝐃𝐢𝐝 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐭𝐡𝐨𝐬𝐞 𝐫𝐞𝐩𝐞𝐚𝐭 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐚𝐫𝐞 𝐭𝐡𝐞 𝐨𝐧𝐞𝐬 𝐰𝐡𝐨 𝐚𝐫𝐞 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐥𝐞 𝐟𝐨𝐫 𝟒𝟎% 𝐨𝐟 𝐚 𝐬𝐭𝐨𝐫𝐞'𝐬 𝐫𝐞𝐯𝐞𝐧𝐮𝐞?

Even more astounding fact is that only 8% of consumers contribute 40% of total income—your ✨𝒍𝒐𝒚𝒂𝒍 𝒄𝒖𝒔𝒕𝒐𝒎𝒆𝒓𝒔✨

Why, then, are so many businesses still focused on acquiring new customers?

Every month, businesses focus their budget on
ads alone to acquire new customers.

But, is it really the way for us to be successful in the business?

As we look at successful brands, we could see that most successful businesses prioritize 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳 𝘳𝘦𝘵𝘦𝘯𝘵𝘪𝘰𝘯

because they understand that the consumers they currently have are the ones that keep their business afloat and growing.

𝐑𝐞𝐭𝐞𝐧𝐭𝐢𝐨𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 isn't a new approach, but it certainly deserves more love and attention ❤

Even though we truly love to gain new customers for our brand

Isn’t it more valuable and awesome to have 10 brand supporters than having 100 loosey-goosey consumers?

Because those hundred flaky customers may only buy once in their lives

but those who are brand loyal will buy for themselves, their children, their friends, colleagues, and perhaps (just maybe) their pets. 💖

And while retention marketing may appear to be simply another term, it is 𝘤𝘳𝘪𝘵𝘪𝘤𝘢𝘭 𝘵𝘰 𝘵𝘩𝘦 𝘴𝘶𝘤𝘤𝘦𝘴𝘴 𝘢𝘯𝘥 𝘴𝘵𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘰𝘧 𝘢𝘯𝘺 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦.

In a nutshell, retention marketing is concerned with recurring purchases from previous consumers. 🛒

The primary purpose of retention marketing is to encourage repeat customers to purchase more frequently and with bigger order values, hence increasing your customers' lifetime value. 💸

Marketing without retention is just like pushing your customers through the checkout line, and out the back door. (Thank you, next!)

From that point of view, it's the trap many businesses fall into 😱

constantly pouring money at brand-new customers and potential purchasers rather than 𝘤𝘰𝘯𝘤𝘦𝘯𝘵𝘳𝘢𝘵𝘪𝘯𝘨 𝘰𝘯 𝘭𝘪𝘧𝘦𝘭𝘰𝘯𝘨 𝘤𝘶𝘴𝘵𝘰𝘮𝘦𝘳𝘴 𝘢𝘯𝘥 𝘳𝘦𝘱𝘦𝘢𝘵 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦𝘴.

Remember that client retention marketing should be only another component of your total e-commerce marketing plan.

Customer acquisition will always be vital, but we should also consider looking at why customer retention marketing should be a priority.

Ready to approach your marketing differently? 🤔

You’ve come to the right place! 🎉

We will walk you through retention marketing and everything you need to know about it!

So like our page and stay in tune!

And if you ever needed professional guidance, don’t hesitate to click this link to schedule a strategy call: https://plus63.agency/strat-call ✨