Cellconversion Philippines

An interesting study on the potential of further utilizing Google ads to help the overall digital marketing campaign.

As a client would you be interested in exploring this?

Link Building with Google Ads: Results from $1,245 in PPC Ads [Ep. 3] In part 3 of our 3-part series, you’ll learn the process and results from our link building experiment where we tried to build links via PPC advertising. Sub...

Our research-based on our 2008 experience shows the same reasons why advertisers tend to hedge on paid advertising - the ability to be measured and scaled/controlled.

Though there were some interesting insights between the behavior of the consumer and marketers which made us understand to make a healthy mix between the 2 channels is important.

"The survey thus reveals a gap of sorts between these marketer-respondents and consumers. The fact that the marketers preferred paid search to SEO, I suspect, has to do with the greater sense of control and trackability that paid search offers"

Do you agree with the survey results?

Juanito "Cell" Jacela posted on LinkedIn I was doing some research on this based on our experience from the 2008 Financial crisis where most clients made the shift to invest in paid advertising...