Torresjsons Digitals

Spam, spam, and more spam. That's what some businesses receive in their comment sections, contact forms, and site forums that don't have captcha tests in place. Having a CAPTCHA on your website determine if an online user is really a human and not a bot. Adding these to your contact forms will ensure that only humans are able to use your site's resources.

Integration with social media is now a requirement. As technology makes information sharing more convenient. Businesses that are lack of social media integration fail to take advantage of what has been likened to modern day word-of-mouth advertising. Customers can promote your brand, provide reviews, and stay in-the-know about your company's latest news with the help of social media.

Statistics indicate that conducting online searches has increased significantly in the past two years with the use of mobile devices. Approximately 95% of mobile device users count on their devices to search for local products and services. Businesses need to ensure that their websites are available from any devices to effectively reach this growing population of mobile users.

A friendly suggestion, such as "Contact us today!" demonstrates that your business wants to develop a relationship with its customers. It's important that calls to action are appropriate for a visitor's level of engagement with your company. Invite them to subscribe to your email newsletter if they just discover your brand. And perhaps, they like to participate in your brand loyalty rewards program if they're already a loyal customer. Always include a call to action at least once on each page regardless of what you asked for your visitors to do at your site.