The Backbone

The Backbone

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Co-creating impactful brands through holistic brand strategy and identity.

Photos from OBJX 's post 11/12/2025

✨ YOU’RE INVITED: OBJX OPEN HOUSE! ✨
This Saturday, Dec 13 • 1:30–6PM

Bring your friends for an afternoon of games, journaling, and (of course!) snackies.

Pull up for:
✅ Bloom Cards pairing game tournament
✅ free pizza (!!)
✅ journaling table
✅ discounted items on offcuts, misprints, and equipment
✅ first look at our new products

Come play, make things, and make friends.
Everyone’s welcome — see you there! 💛

Visuals by Magno Mateo

19/03/2025

✨✨

“DO IT AFRAID, HAVE FAITH IN YOURSELF”

Life will have its highs and lows, but as Frances Enriquez, Director of Operations at The Backbone Company, shares: Do it afraid, and have faith in yourself. When you pour yourself into the world, it will always find ways to give back.

As we celebrate Women’s Month, we honor the women who embrace challenges and trust themselves to grow through every experience. Here’s to the fearless women shaping their own success! 🌟

18/03/2025

"They brought structure and discipline to our very "rough" ideas at that time. They took care of everything the we didn't need to worry too much on follow-ups and deadlines. We were able to focus on developing our technology and prototype."

That’s how Shyrwinsteel described their journey with The Backbone.

Our role?

To help them find their purpose and align vision with strategy.

Branding goes beyond visuals—it’s about capturing your essence and shaping the path ahead.

Thank you to the Shyrwinsteel team for an incredible partnership.

thebackbone.company

Photos from The Backbone's post 04/03/2025

Little prints, big inspiration! 👀✨ Over the weekend, we got our hands inky at .nazareno printmaking workshop, and we couldn’t resist finding a cozy spot in the studio to display these cuties. More than just prints, they’re a reminder that there’s always something new to discover!

Excited to see where this leads next. Should we experiment with more prints? Let us know what you think!

Photos from The Backbone's post 02/03/2025

Companies with big visions need equally ambitious identity

In the dynamic world of business, continuous development of leadership and management skills is crucial for any organization to evolve with new techniques and practices. Round Table is designed to empower internal employees with comprehensive leadership training and workshops.

Recognizing this, CastleKeep’s leadership team reached out to us to create a new identity for Round Table. This identity, with its unique selling points of reflecting Round Table’s vision of professional development and aligning with CastleKeep’s commitment to investing in its people, is designed to attract a wider group of future leaders and connect with executives.

Check out the link in our bio to see the full case study.

Photos from The Backbone's post 26/02/2025

ANTHILL Fabric Gallery's new look radiates vibrant and contemporary energy, marking a confident global transformation. The brand's main graphic element is a ribbon-like arc that represents a window. This window has two key functions: it honors and uplifts Philippine weaving traditions, while also creating opportunities for these traditions to engage with a worldwide audience.

Check out the full case study using the link in our bio. 👀

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R02 3rd Floor AS Building UP Cebu
Cebu City
6000

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 8am - 5pm
Friday 9am - 5pm