DesignwithJayr

Two waitlist pages. Two brands I helped build last year.

I've been watching the signups quietly grow on both.

One is a prediction market platform. People trade on whether future events happen or not. YES or NO. The bet is that crowd wisdom often beats insider knowledge.

The other is a specialty coffee discovery app. A simple way to track what you brew and find new beans worth trying. Feels more like a companion than a tool.

Both founders sorted out their identity early. Brand strategy, voice, visual system, the whole thing. Then they got heads-down on product.

Now the brand is doing what it was built for. People showing up before launch day. That tells me something is working.

Honestly, this is the part I love about the work. You don't always see it pay off right away. Sometimes it takes a year. A waitlist that keeps filling while the founder ships in the background.

Watching both of these get ready to launch is one of the highlights of doing this work.

Rooting for both teams. Bigger things ahead. 🙌

You can feel a brand's confidence before you read a word.

Moodboard for a specialist recruitment brand in strata and property.

This one had to feel two things: immediately confident and deeply understood.

Not the confidence of a firm that's loud about its wins.
The confidence of one that's been in the room long enough that it doesn't need to be.

The brand needed to reflect a founder who still leads every engagement personally. Nearly a decade in one niche. Relationships built over years, not campaigns.

That kind of depth doesn't show up in a tagline.
It shows up in how the brand feels before anyone reads a word.

This is what I love about the early stages — the moodboard isn't just a reference. It's a vision for who this brand already is and wants to be.

What does your brand communicate before someone reads a single word?

Some things don't translate over Google Meet.

Wrapped an in-person handover and enablement session for Fourge Studio. First one in a while. Forgot how different it feels.

The energy. The immediate reactions. The back-and-forth that only happens when you're in the same room.

What made this project different wasn't the handover.

It was working with a founder who showed up clear.

Henson knew his vision from day one. He knew his market. He knew where Fourge was headed. He knew the brand story before we even started.

That clarity changed everything. When a founder comes in that grounded, the work finds its direction faster.

By the time we wrapped, his team wasn't walking away with a brand. They were ready to run it.

Rooting for Henson and the team. This is only the beginning. 🔥

(Yes, that's a thumbs up and 5-star review for Moveforth 🤣)

Claude Code just turned a simple prompt into a working Figma file.

Last weekend I tried Claude Code + Figma. Gave it this prompt:

"Create a high-converting case study page for Moveforth based on [moveforthstudio](http://moveforthstudio.com/) website design and tone. Build it as a repeatable system using auto layout and components. Build it in web and Figma."

No design system fed. No components linked. Just a URL and a direction.

14 minutes later: a web page and a working Figma file.

Design? Has errors, but easy to fix.
Auto layout? Some, but clean and easy to refine.
Components? Didn't create any, but it's possible.
On brand? Close enough.

(Claude made up that case study. The client doesn't exist.)

Still rough, but way ahead of a blank canvas or generic AI output.

Can't wait to explore this more. Next step: feeding it the actual Moveforth Design System.

From AI pulling generic styles off the internet
to AI using your specific components and variables.

Human sets the system. AI builds the first draft. Human refines the details.

That's the workflow I'm excited to bring into how I work.

Anyone else exploring this? Tutorial in comments 👇