Hit Productions Inc.

To celebrate our 35th anniversary, we’re looking back at the iconic ads that defined and shaped us. This final week: One of the Philippines’ Most Awarded Radio Campaigns 📻✨

By every account we've found, no Philippine campaign has ever won more metal than this one. 🏆

McCann Worldgroup Philippines’ "Lives" campaign for Fully Booked knew that when you read, you don't just follow a character—you live a whole other life. Hit Productions crafted the voice, music and audio as immersive as possible so that even as the book's title is revealed, you've already been living inside it.

This is "Moe." One of four scripts from the 2018 revival, Lives 2.0.

The impact of a great idea is eternal. For three and a half decades, we’ve made sure those ideas are heard exactly the way they were meant to be. 🔊

Thank you for following along as we explored .