Haptic Comms

Pantone is the global authority on color that created the Pantone Matching System (PMS), a standardized color language used by designers, brands, and manufacturers worldwide.

Pantone colors are important because consistency builds brand trust. A color should look the same everywhere, from print to digital, and Pantone makes that possible.

A key part of Pantone’s influence is the Color of the Year, chosen annually by the Pantone Color Institute after global research into trends across culture, design, art, technology, and society. The goal is to reflect the collective mood and influence creativity across industries.

For 2026, Pantone’s Color of the Year is PANTONE 11-4201 Cloud Dancer. It is a soft, billowy white neutral that symbolizes calm, clarity, renewal, and a fresh start in an increasingly noisy and busy world. This is the first time Pantone has selected a shade of white as the Color of the Year, highlighting a cultural shift toward simplicity, serenity, and mindful design.

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🎥The Severance Grand Central stunt transformed the station into a live Lumon office with actors performing inside a glass cube, bringing the show’s unsettling world into a real commuter space and turning an everyday environment into a share-worthy spectacle.

This is experiential marketing at its best: people didn’t just see the campaign, they felt it, driving organic buzz and cultural conversation. And with Severance streaming on AppleTV, the activation perfectly amplified the show’s themes.

Want to create brand experiences people can’t stop talking about? Let’s build something unforgettable. Message us! 👌🏻 👌🏻

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