KeyStar Accounting Services

Is your business logo, symbol, or design protected?
Think of iconic logos like Jollibee or Starbucks—did you know that these need to be registered with the Intellectual Property Office (IPO) to be fully protected and prevent others from copying them?

Many business owners mistakenly believe that registering their business name with the DTI or SEC automatically protects their brand. Unfortunately, that's not the case. Your brand is not legally protected from imitation unless it is registered with the IPO.

The Philippines follows a "first-to-file" rule, which means the first person to register the mark owns the rights to it—even if you’ve been using it longer. That’s why registering your logo or brand with the IPO is essential to secure your rights.

What are the advantages?
💼 Builds trust and recognition – Customers are more likely to buy from a brand they recognize and trust.
🛡️ Protects your hard work – You’ve invested time and money building your business — don’t let someone else benefit from your reputation.
📈 Adds value – A registered trademark becomes a valuable asset. You can license it, franchise it, or sell it.
🌍 Supports expansion – Whether you're opening more branches, selling online, or going international, a trademark protects your brand wherever you grow.
✅ The power to legally stop others from copying or imitating your name or logo