Plus63

Woffy and Friends

Alongside the identity, we reimagined WOF’s characters. Woffy was updated with a more contemporary look, and his world was expanded with new companions.

Set in a lively neighborhood, Woffy and his friends welcome audiences into their barangay, a familiar setting filled with surprise and delight. This world is fun-filled by design. Each character brings distinct energy, quirks, and a sense of play that mirrors the variety found inside every WOF shop.

Woffy is now joined by Mawwi and Boni, along with a diverse cast that includes Cotton, Manny, Moovit, Hoops, Ayee, Cel, and Pop. Some of these characters will appear as mascots in stores, while others extend into merchandise and storytelling. Together, they form a community that reflects the brand’s promise of shared fun and everyday wonder.

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From CCA to CCX

The renaming from “Center for Campus Arts” (CCA) to “Center for Campus Exhibitions” (CCX) reflects an expanded mission to collaborate across academic disciplines. This platform will showcase projects and works from various programs, including Business, Sciences, Holistic Disciplines, Lasallian Mission, and Hotel Management and Culinary Arts.

CCX’s vision encompasses contemporary practices in creative industries and interdisciplinary approaches. The Center will feature future-focused exhibitions spanning arts, design, performing arts, and sciences.

Plus63 developed the logo for this project, creating a brand mark that reflects the modularity of the exhibitions. Even when the orientation of the mark’s elements are changed, there’s always a sense of space maintained, mirroring the diverse configurations that CCX will host.

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Yey!

Comuna Directory

Apart from developing .ph 's identity, we also worked on the wayfinding system for the space. We wanted to highlight Comuna’s unique space and layout by creatively translating the building plan into the directory.

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