Prevision

"Big data analysis is the wave of the future, one that will soon become an indispensible tool for decision making and policy formulation." - AJM

PH analytics industry is born Some two years ago, I wrote an enthusiastic piece about the birth of the analytics industry in the Philippines. Back then, analytics was being championed by a group called “Analitika”, a consortium of high-level personalities from government, the academe and the private sector. Analitika was an init…

Sencor, MicroStrategy tie up for Pre-vision BIA solutions

"GEORGE MARTEL, president of homegrown knowledge process outsourcing firm Sencor, the country’s pioneer in BIA services since 2007 and servicing Fortune 1000 clients worldwide, said that Philippine companies need to realize the benefits of BIA to stay competitive with regional and global companies entering our fast growing economy. “In an age of Digital Darwinism, technology and society evolve faster than organizations can adapt. It is crucial for companies to identify trends and opportunities quickly or even in real time. That’s why we’ve come up with Prevision BIA software powered by Micro Strategy,
which also powers Facebook and Netflix, to help companies become agile competitors in a fast changing world.”

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“Smarter use of data will help marketers respond faster – and better – to business challenges. "– Noah Elkin, eMarketer