Clutch MediaTech

E-commerce platform Shopee recently revealed Toni Gonzaga as its newest ambassador. The launch received both supportive and critical reactions from Filipino netizens. But whether it was a PR win or not, only an in-depth look at people’s sentiments can tell.

Clutch MediaTech’s proprietary sentiment scanning capability examined the online sentiments surrounding Toni Gonzaga’s debut as Shopee’s newest endorser. Clutch trod through 366,531 collective engagements from 22 mainstream news links, within 24 hours of the launch. Check out the breakdown of sentiments:

◼️ Sharp criticisms for both Toni Gonzaga and Shopee make up for 45%, the biggest wedge, of the overall sentiment share. Netizens openly rebuked Shopee’s endorser of choice, as well as the e-commerce platform’s decision to celebrate an endorser amidst the retrenchment of its workers and employees.

◼️ Shopee’s key competitor seems to have benefitted from the controversial endorsement launch. 32% of the overall sentiment share is echoed support for Lazada, speaking of the people’s newfound preference for the online shopping platform.

◼️ The corporate launch wasn’t spared from political narratives too. 12% of the sentiments were direct hits to “kakampinks” or Leni Robredo supporters. This follows the group’s reverberant call to boycott Shopee, denounce Toni, and uninstall the app.

◼️ The remaining trace amounts of sentiments are of support for the endorsement launch, and other immaterial comments. They comprise 9% and 2% of the sentiment shares respectively.

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So, was it a ‘PR win’? What do you think?

ANU-ANO ANG MAHAHALAGANG ISYU NA TINALAKAY NI PRESIDENT BONGBONG MARCOS SA KANYANG UNANG SONA?

The president’s first State of the Nation Address tackled numerous agendas that would vastly affect the lives of the Filipino people. This is why Clutch MediaTech pried into the sentiments of Filipino netizens and gathered data on the most resounding agendas discussed in PBBM’s first SONA–to get a pulse on the issues that matter to Filipinos the most.

Through a proprietary sentiment scanning technology, Clutch MediaTech was able to rank the topics according to the number of engagements they amassed from the Facebook platforms of key media outlets that covered the event. Clutch MediaTech is the only media intelligence and sentiment analytics firm to do so within 24 hours of the address.

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The country’s economy, particularly matters on taxation, topped the list at 78,123 engagements. The topic of education, which zeroed in on controversial topics like the resumption of the mandatory ROTC, amassed 43,520 engagements.

Livelihood topics were also widely discussed. Agriculture and the 4Ps or the Pantawid Pamilyang Pilipino Program respectively garnered 43,677 and 14,971 engagements.

The rest of the topics on the list also accumulated significant counts of engagements respectively–reflecting their importance to nation-building, and the lives of the Filipino people.