Jim Cano

I've been to enough workshops, policy debates, small and large group meetings to see this play out. Definitely spot on with the need to elevate people who bring generosity and humility to leadership roles; not necessarily those who try hard to look and sound like the smartest person in the room.

Have you noticed this?! 😳

🙌💚🙏🏼

𝐋𝐮𝐛𝐨𝐬 𝐚𝐧𝐠 𝐚𝐦𝐢𝐧𝐠 𝐩𝐚𝐬𝐚𝐬𝐚𝐥𝐚𝐦𝐚𝐭 𝐬𝐚 𝐦𝐠𝐚 𝐦𝐚𝐠𝐬𝐚𝐬𝐚𝐤𝐚𝐧𝐠 𝐩𝐚𝐭𝐮𝐥𝐨𝐲 𝐧𝐚 𝐛𝐮𝐦𝐮𝐛𝐮𝐡𝐚𝐲 𝐬𝐚 𝐚𝐠𝐫𝐢𝐤𝐮𝐥𝐭𝐮𝐫𝐚 𝐧𝐠 𝐛𝐚𝐧𝐬𝐚. 👨‍🌾

Saludo kami sa inyo, mga kabukid. Tahimik ngunit dakilang bayani ng bayan. Sa kabila ng matinding init, malakas na ulan, at iba’t ibang hamon ng panahon, patuloy kayong nagsusumikap sa pagtatanim at pag-aani, upang matustusan ang pangangailangan sa pagkain ng sambayanang Pilipino.

Maraming salamat sa inyong walang sawang sipag, sakripisyo, at dedikasyon sa larangan ng agrikultura. 🌱

2018. Ideas were brainstormed on what business to do in agritech.

Customer journeys conducted and pain points validated with over 200+ farmers.

2020. GOEden was estsblished.

2023-present. Fully operational after being backed by Kaya Founders and Wavemaker Partners.

Malayo pa, malayo na. God is good and faithful. The journey is not easy, but I am so glad to be part of a team that has the same heart for farmers with the same moral compass. Here's to ethical and principled leadership that strives to shape Philippine agriculture leaving no farmer behind.

Congrats to our Co-Founder and CEO, Juca Lacsina!