Authentic Lemon

AUTHENTIC LEMON
Business Plan
Business Name

Authentic Lemon

Business Concept

Authentic Lemon is a refreshing beverage cart business offering freshly squeezed lemon drinks made with natural ingredients. The business focuses on affordable, healthy, and refreshing drinks perfect for malls, schools, parks, events, night markets, and community areas.

The cart business uses an attractive lemon-themed design with eye-catching tarpaulin branding to attract customers and create a strong visual identity.

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Products & Services

Main Products

* Classic Lemonade — ₱35
* Cucumber Lemonade — ₱40
* Honey Lemon — ₱40
* Mint Lemonade — ₱40
* Lemon Iced Tea — ₱35
* Lemonade Cooler — ₱50

Add-ons

* Tapioca Pearls — +₱10
* Yakult — +₱15
* Jelly Fruit Sinkers — +₱15

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Target Market

Authentic Lemon targets:

* Students
* Employees & office workers
* Mall customers
* Event attendees
* Fitness & health-conscious consumers
* Families & tourists

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Business Goals

Short-Term Goals

* Build strong brand awareness
* Achieve daily sales target
* Expand social media presence
* Gain repeat customers

Long-Term Goals

* Open multiple carts or kiosks
* Franchise the business
* Supply drinks to events and catering services
* Create bottled lemonade products

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Marketing Strategy

Online Marketing

* page promotions
* Instagram & TikTok content
* Customer photo sharing
* Promo bundles & giveaways

Offline Marketing

* Attractive cart tarpaulin design
* Sampling during events
* Discount promos
* Bright menu boards and banners

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Operations Plan

Equipment Needed

* Foldable business cart
* Juice dispensers
* Ice cooler
* Blender/shaker
* Cups, straws, and sealing materials
* Tarpaulin signage
* Ingredients and syrups

Suppliers

* Fresh lemon suppliers
* Ice supplier
* Cup and packaging suppliers
* Yakult distributor
* Jelly sinker supplier

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Estimated Capital
Item Estimated Cost
Cart Setup ₱8,000 – ₱15,000
Tarpaulin & Branding ₱2,000 – ₱4,000
Ingredients ₱3,000 – ₱5,000
Cups & Packaging ₱2,000
Permits & Misc. ₱2,000 – ₱5,000
Total Estimated Capital ₱17,000 – ₱31,000

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Estimated Income
Description Estimated Amount
Daily Sales ₱1,500 – ₱4,000
Estimated Daily Profit ₱500 – ₱1,500
Monthly Profit Potential ₱15,000 – ₱45,000

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AUTHENTIC LEMON

SWOT Analysis

Strengths

* Attractive and unique branding
* Affordable and refreshing products
* Healthy natural drink concept
* Easy-to-move portable cart
* High customer appeal during hot weather
* Low startup cost compared to restaurants

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Weaknesses

* Seasonal sales changes during rainy season
* Limited product storage space
* Requires daily fresh ingredients
* Dependence on high foot traffic locations

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Opportunities

* Growing demand for healthy beverages
* Expansion to malls and food parks
* Social media marketing opportunities
* Event and catering partnerships
* Potential franchise opportunities
* Adding more flavors and premium drinks

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Threats

* Competition from milk tea and juice brands
* Rising lemon and ingredient prices
* Weather conditions affecting sales
* Changes in mall or event rental fees
* New competitors with similar concepts

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Authentic Lemon has strong business potential because of its refreshing products, attractive branding, affordable pricing, and mobile business setup. With proper marketing, good location selection, and excellent customer service, the business can grow into a successful beverage brand and future franchise opportunity.