Digi Expert

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📢 Instagram is currently testing a new feature called "Memories prompts" to encourage users to revisit old photos and posts and increase user engagement on the platform. This feature is similar to the "On This Day" feature on Facebook, which reminds users of their memories from previous years.

👉 The Memories prompts feature will reportedly appear on the user's home screen, where they will be shown old photos and posts from the same date in previous years. Instagram will also suggest users share these memories as stories or posts.

This feature encourages users to engage more with the platform by revisiting their old content, sharing it with their friends, and creating new content based on these old memories🤝🤝. By increasing user engagement, Instagram hopes to keep its users more active on the platform and keep them from switching to other social media apps🚀🚀.

It's worth noting that Instagram is testing this feature, and it needs to be clarified if and when it will be rolled out to all users. However, if the feature is successful, it could be a significant addition to the platform and a valuable tool for content creators looking for new ideas or inspiration✨✨.

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𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗶𝘀 𝗮 𝗴𝗼𝗹𝗱 𝘃𝗲𝗿𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗶𝗰𝗸 𝗼𝗻 𝗧𝘄𝗶𝘁𝘁𝗲𝗿 𝘄𝗼𝗿𝘁𝗵 𝗳𝗼𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀?

There is a specific value in having official recognition and an indicator to visitors that this is your genuine, verified brand handle.

Would you pay $50 monthly for Twitter’s new gold checkmark for brands? What about $100? That feels a bit steep, right?

Hopefully, it doesn’t because now Twitter’s considering charging $1K/ month for brands to be granted a gold tick. The new package would enable brands to effectively verify their staff with their official brand logo marker. Additionally, Twitter will cost the brand an extra $50 per employee added.

𝑻𝒉𝒂𝒕… 𝒔𝒆𝒆𝒎𝒔 𝒍𝒊𝒌𝒆 𝒂 𝒍𝒐𝒕 𝒕𝒐 𝒑𝒂𝒚 𝒇𝒐𝒓, 𝒇𝒐𝒓 𝒏𝒐𝒕 𝒎𝒖𝒄𝒉 𝒊𝒏 𝒓𝒆𝒕𝒖𝒓𝒏.

The early pricing was communicated to some brand partners last week, while The Information has also viewed internal Twitter communications, which confirm the proposed pricing.