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What is Marketing?
Definition:
Marketing is engaging customers and managing profitable customer relationships.

In simple terms, there are two goals of marketing,
a) first is to attract new customers by promising better services and quality,
b) the second goal is to maintain and improve the relationship with existing customers by fulfilling the promises.

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Measuring Job Satisfaction:
The positive feelings about a job after evaluating job’s characteristics.

Job is not just about completing the required tasks, on job employees need to interact with co-workers and supervisors, meeting performance standards, obey rules, etc. All these factors play important role in measuring job satisfaction.

There are two approaches to measure job satisfaction, these are,

First is, asking a single question “keeping all factors in mind, how satisfied you are with your job”, respondents ae given rating scale ranging between 1 to 5 from highly satisfied to highly dissatisfied. And respondents rate the job on the scale accordingly.

Second is, identifying key job factors like interaction, rules, pay, environment etc., respondents rate each factor, and in the end, researchers add the rating to get overall job satisfaction score.