PPC Ads

Responsive search ads best practices

✔ Provide 10 or more headlines.

✔ Provide three or more descriptions.

✔ Include at least three popular keywords in headlines.

✔ Make sure your headlines are unique and don't repeat the same or similar phrases.

✔ Use call-to-action words.

✔ Try using descriptions to highlight additional information about your product or service.

✔ Highlight unique selling points.

✔ Unpin, if possible.

✔ Assets can be shown in any order, so make sure they make sense individually or in combinations and don't violate policies or local law.

✔ It's recommended to have one responsive search ad per ad group with at least 'Good' or 'Excellent' Ad Strength. There's a limit of three enabled responsive search ads per ad group.

✔ If you have text that should appear in every ad, you must add the text to either Headline position 1, Headline position 2, or Description position 1.