Muhammad Aamir Malik

2nd Admission Test for HCC Admissions

BS Accounting & Finance
BS Accounting & Taxation
BS Commerce
BS E-Commerce

Appearing in the Admission Test is mandatory for all candidates seeking admission to PU.

Social media newsfeed algorithms are designed to show you content aligned with your interests, likes and beliefs. This enables these platforms to increase the time spent by their users on their apps and to sell them products aligned with their taste.

This naturally leads to echo chambers — where a social media user lives in a bubble where all they see is content aligned with their interests.

This particularly applies to politics. If you support a political party and generally like its content, the social media platforms naturally show the content that supports your political view. Users in an echo chamber rarely see content from users in another echo chamber.

So a user in such an echo chamber believes that everyone supports their political view. This is particularly true for smaller platforms such as Twitter with a limited user base in a country like Pakistan. Only a few thousand users (and trolls) can easily create and exist in an echo chamber.

Enjoy your echo chambers, but reach out and engage with users with diverse opinions. That’s the real strength of social media — it provides a platform to connect and learn from people with diverse and enriching opinions.

Accountant's dilemma