IPGeolocation

Your website gets thousands of visits a month. Some of them are your ideal customers browsing your pricing page, reading case studies, evaluating your product.

They never fill out a form. So your sales team has no idea they exist.

Meanwhile, outbound is cold-emailing companies that have never heard of you while warm prospects are already on your site and invisible.

IPGeolocation.io's IP Location API includes a company module that maps IPs to the organization behind them:

1. Company name
2. Company type: BUSINESS, ISP, HOSTING, EDUCATION, GOVERNMENT
3. Company domain

30.6 million records. The type field filters noise:

1. BUSINESS = real prospect on a corporate network. Surface to sales.
2. ISP = residential visitor. Cannot attribute to a company. Do not waste sales time.
3. HOSTING = cloud server or bot. Filter out.
4. EDUCATION = university. Different intent.

How B2B teams use this:

1. Surface companies visiting pricing and case study pages. Route to sales before they leave.
2. Match traffic against target account lists for ABM campaigns.
3. Track competitor companies browsing your site.
4. Understand which industries engage with which content.
5. Connect pre-form-fill activity to companies that later convert.

The traffic is already there. The buying signals are happening. You just cannot see who it is yet.

https://ipgeolocation.io/ip-location-api.html