PPC Evolutions

AMAZON CHOICE BADGE GETS A REVAMP 🤩🤩

Amazon Choice badge highlights products that are highly rated, competitively priced, and available for immediate shipping.

Recently, Amazon has made a notable alteration to its renowned Amazon Choice badge, and we're here to fill you in on the details. Now, when you browse through search results, you may come across not just one, but two types of Amazon Choice badges.

#1: "Overall Pick" Badge: This badge showcases items that are exceptional in terms of quality, affordability, and speedy delivery.
#2: "Popular Brand Pick" Badge: This badge is awarded to products that not only meet the high standards of rating, pricing, and availability but have also gained popularity among consumers.

One thing to note is that the "Amazon Choice" label itself will only be displayed on the Product Detail Page (PDP), not within the search results. This difference in badge presentation can lead to some confusion, as it might give the impression of two distinct badges rather than two variations of the Amazon Choice badge.
Remember, the Amazon Choice badge serves as a powerful tool to boost your product's visibility and attract potential buyers. So, adapt your strategies accordingly to take full advantage of this recent development.

𝗧𝗶𝗽𝘀 𝗳𝗼𝗿 𝘀𝘂𝗰𝗰𝗲𝘀𝘀 𝘄𝗶𝘁𝗵 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱𝘀 𝗼𝗻 𝗔𝗺𝗮𝘇𝗼𝗻

Video ads present a great opportunity to establish brand identity whilst also driving affordable clicks to your listing.
To ensure your efforts make a noticeable impact on the growth of your business, be sure to follow these best practice guidelines when creating your video ads:

𝟭/ 𝗦𝗸𝗶𝗽 𝘁𝗵𝗲 𝗶𝗻𝘁𝗿𝗼, 𝘀𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗯𝗲𝗻𝗲𝗳𝗶𝘁𝘀
Rather than using the first few seconds to create suspense or build emotion, skip straight to communicating the key selling points from the first frame.

𝟮/ 𝗦𝗵𝗼𝘄, 𝗱𝗼𝗻’𝘁 𝘁𝗲𝗹𝗹
Ensure your video advertising uses imagery, callouts, and subtitles to convey all the details needed in order to make your video convert well.

𝟯/ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 (𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱)
The starting seconds of your video are key to stopping the scroll, gaining the click, and encouraging the conversion.
With that in mind, you should avoid wasting the first few seconds of your video ads displaying information about your brand.
The customer is not usually looking for your brand, they are instead product-focused and looking for a solution to their problem.

As such, avoid the temptation to open video ads with your brand logo or name and instead set up the problem your product solves.

4/ 𝗞𝗲𝗲𝗽 𝗶𝘁 𝘀𝗵𝗼𝗿𝘁
If Make your Amazon video ads too long then you run the risk of pushing potential buyers away. Instead, aim for an optimal video length of 15-30 seconds.

𝗔𝗿𝗲 𝗦𝗽𝗼𝗻𝘀𝗼𝗿𝗲𝗱 𝗕𝗿𝗮𝗻𝗱𝘀 𝗩𝗶𝗱𝗲𝗼 𝗔𝗱𝘀 𝘄𝗼𝗿𝘁𝗵 𝗶𝘁?
There is an opportunity to take advantage of lower competition and a visually dominating ad format to tell your brand story and reach more Amazon customers.

So give Sponsored Brands Video ads a try and follow the best practices in this post to give yourself a headstart on the competition!

𝗗𝗼 𝘆𝗼𝘂 𝗳𝗶𝗻𝗱 𝘁𝗵𝗶𝘀 𝗣𝗼𝘀𝘁 𝗵𝗲𝗹𝗽𝗳𝘂𝗹?

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