M Qasim Raza

Growth begins at the end of your comfort zone

Running Google/YouTube ads?

You NEED these tools:

-> Google ads editor (make 100's of campaign changes in seconds)

-> Swydo (best reporting software for Google ads)

-> SEMrush (analyse your competitors keywords)

-> Google ads library (steal competitors creative ideas)

YouTube Shorts ads are an unfair advantage.

If you want to add $100k/m to your brand as quickly as possible, you need to run them.

Here are my top 5 personal takeaways after spending over $500k on them:

1. It’s a blue ocean

As marketers, we need to look for blue oceans constantly.

Blue oceans are where there’s still plenty of ‘fish’ to be caught.

I.e. There's less competition, lower costs, and higher chances of success.

YouTube shorts ads are without a doubt a blue ocean.

Just as Facebook ads were in 2012, and TikTok ads were in 2021…

If you’re reading this post, you’re still early.

We’re seeing:

Low cost per click
Low cost per mille
Low competition
Low creative fatigue
High ROAS
High conversion rates

There’s over 50 billion YouTube shorts viewed every DAY.

Meaning hundreds of thousands of your potential customers are living there.

And that’s not even the best bit…

2. Better targeting

Targeting on YouTube shorts is far superior to TikTok.

Why?

Because TikTok ads have only been around since 2022.

The targeting is worse than my gran shooting a bow & arrow blindfolded.

On the other hand, YouTube shorts ads are part of the Google ecosystem.

Meaning that you’re leveraging search history, in-market interests, demographic data & more.

Better targeting?

Better results.

Which leads me onto my next takeaway…

3. Higher ROAS

Almost all the brands that come to us asking for help with YouTube shorts see this:

A higher ROAS.

Even using the same creatives, targeting the same products.

Why?

Because the other platforms they run the same ads on have higher costs.

If there’s more competition, then buying eyeballs becomes more expensive.

Lower costs?

Higher ROAS.

More profit.

It’s simple maths.

And this isn’t important just for bragging rights…

If you have more cash on your pocket, you can afford to spend more to acquire customers.

And whoever can afford to spend the most, wins.

Now onto the ads theemselves…

4.Creative

The quality of your ads determines whether you’ll be successful with YouTube shorts.

It’s as simple as that.

Here are some quick creative tips after spending $500k+ on the platform:

Max 60 seconds long
Capture attention immediately
Use User Generated Content (UGC)
Re-use TikTok / Meta creative
Show of your product
Leverage reviews / testimonials
Include a CTA
Remember to constantly A/B test creative

Finally, the most important part, the strategy…

5. Strategy

You can’t actually run dedicated YouTube shorts campaigns yet.

Whatt???

Don’t panic.

If you turn off all devices except mobile devices in settings…

You’ll show up on the shorts network 99% of the time.

You’ll also want to turn optimised targeting off to begin with.

Finally, your audience:

10-15x of your best performing keywords
3-5x of your most relevant re-marketing audiences
3-5x in-market segments.

That’s everything!

Thank you for reading!

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