MYFACE.AR

NYX Professional Makeup levels up beauty in Roblox ✨

The brand has become the first beauty company to fully take over Bayside High School, Roblox’s leading high school-themed experience 📚 with 23M+ monthly players.

NYX has transformed the campus into a beauty-infused playground, where players are guided by Gluey and Misty, digital characters inspired by the viral Face Glue Gripping Primer and Setting Spray.

Inside the activation, gamers can:
- Smushy track race: Run through a vibrant obstacle course filled with mochis and hurdles, inspired by the new Smushy Matte Lip Balm 💄
- Dessert pairing game: Shade match the right flavors of the new Smushy Matte Lip Balm to customer orders 🍰
- Face glue scavenger hunt: Find all the Face Glue Gripping Primer bottles hidden around campus 🧴
- Makeup class: Design NYX-inspired looks and vote for your classmates’ favorites 💋
- Unlock free items including the Mochi Shoulder Pet and Gluey Backpack 🎁

E.L.F. Beauty, Sol de Janeiro, Fenty Beauty, and Maybelline have already demonstrated the power of gaming collaborations. NYX shows that to truly engage younger audiences, brands need to meet them where they play 🚀

Roblox launches "The Takeover": A сelebration of сreativity, сompetition, and сommunity 🚀

Roblox has just rolled out its newest platform-wide event — The Takeover (Sept 12–22). It’s a showcase of the diverse genres, incredible creators, and the spirit of “co-opetition” that defines Roblox.

What makes The Takeover special?
- Genre diversity at its best: Players can explore 48 games across survival, strategy, sports, roleplay, and more — from SpongeBob Tower Defense (strategy) to Dress To Impress (roleplay).
- Choose your path: Join solo missions or team up in “crews” to capture and defend zones.
- Earn while you play: Completing challenges unlocks “creds,” Roblox’s event currency, which can be spent on exclusive avatar items.

Why it matters:
Events like The Takeover empower the creator community, spotlight emerging genres, and introduce users to experiences they might never have tried before. For many, this could be where they discover their next favourite game⚡️