Persooa

In an era of digital transformation, customers 👥 expect brands to understand their needs and deliver personalized experiences in real time. Hyperpersonalization is becoming an indispensable part of companies' strategies 📑 for building lasting relationships with customers.

Banks 💵 are also facing the challenge of adapting to these expectations. Błażej Szczecki, vice president of Bank Pekao SA, acknowledges this challenge 💬: "With almost 7 million customers, we need to define valuable information tailored to each customer's individual needs in real time."

This approach requires advanced technology to analyze data 📊 and deliver personalized content at every stage of the customer journey.

Tools like those offered by Persooa support companies in implementing hyperpersonalization strategies, helping them better understand and meet customer 💁 expectations.

Source:
https://www.rp.pl/impact/art42332531-dzis-kluczowa-jest-hiperpersonalizacja
https://pragmago.pl/porada/hiperpersonalizacja-w-e-commerce-co-zmieni-dla-klienta-online/

Today's consumers do not think in terms of "online" or "offline." They expect a consistent shopping 🛍️ experience regardless of the channel chosen. An omnichannel strategy that integrates different sales and communication 💬 channels is the answer to this expectation.

According to the report "Omni-commerce: I Buy Conveniently 2024," from the Chamber of Electronic Commerce,

➡️ 84% of consumers admit to browsing products online before making a purchase in a brick-and-mortar store.

➡️ 73% of customers browse in-store first before making an online purchase.

Additionally, 42% noted the need for better integration of online and in-store inventory, and 53% prioritized price 💰 consistency between sales channels.

Adhering to these expectations requires proper management of pricing, promotions, and loyalty programs, as well as the integration of online and offline sales systems. Therefore, when implementing an omnichannel strategy, it makes sense to use tools 💻 that integrate different sales channels and provide a consistent shopping experience for customers.



Source:
https://admonkey.pl/e-commerce-a-sprzedaz-omnichannel-jak-sieci-beda-laczyc-zakupy-online-i-offline/
https://eizba.pl/wp-content/uploads/2024/07/Raport-e-Izby-Omni-commerce-Kupuje-wygodnie-2024.pdf

Last week Sylwia Berkowska and Małgorzata Brzuska from the Persooa team attended the Perspektywy Women in Tech Summit 2025, one of the most important technology events in Europe, which was held at the EXPO XXI in Warsaw.

Now in its eighth year, the conference transformed the capital into a hub of innovation, inspiration, and the real impact of women in STEM and IT 💻 for two days.

With over 13,000 attendees 👥 from 66 countries, 500 speakers, and 105 technology companies, not to mention hundreds of hours of meetings, the event demonstrated the strength and influence of the women in technology community and its value to the industry.

This year's theme was 📢 "The Power of Collaboration," which builds new solutions and brings together different points of view, allowing women 👩 to collaborate in areas that change the world.

Congratulations 👏 to the winners of the Excellence in Engineering Awards — experts who push the boundaries of technology and inspire the next generation. Among the winners are Dorota Dorn-Okoń (GE Aerospace), Monika Grzesińska (Orange), and Justyna Pelc (Innspace).

We return from the event with renewed energy and belief in the power of community, as well as the conviction that technologies are built with and for people, taking into account diverse perspectives, histories, and values.

The Polish RCS market is growing at a dizzying pace. The average annual growth rate (CAGR) from 2025 to 2030 will be 126%, reaching almost 468 million PLN by 2030. RCS (Rich Communication Services) is a modern form of communication that combines SMS 💬 and instant messaging functions. It allows you to send images, videos, dynamic CTA buttons, and interactive elements — all without installing additional applications.

With RCS, you can:
➡️ build brand recognition through personalized communications.
➡️ increase customer engagement with interactive messages;
➡️ optimize communication costs by eliminating the need for multiple channels.

At Persooa, we help companies realize the potential of RCS by offering comprehensive solutions, from technology integration to marketing strategies. Don't get left behind — discover new opportunities today!

Source: https://itwiz.pl/czeka-nas-dynamiczny-rozwoj-krajowego-rynku-rcs-jego-wartosc-siegnie-blisko-05-mld-zl/

Do you want to accelerate the growth of your business?

Persooa's Team Augmentation gives you access to a team of dedicated experts 🔎 who will fully exploit the potential of the Synerise platform by implementing modern marketing and automation 🤖 solutions.

What will you gain at every stage of the collaboration?
📊 Analysis and consulting - we will help you plan what exactly is needed in your organization.
💪 Dedicated team - specialists who join your team and fully commit to the project.
🔥 Rapid deployment - up and running in no time, fully integrated with your team.

Trust the experience of experts and let the team support your development. By working with Persooa, you will complete any project faster and more efficiently!

Want to learn more? Visit our website and see how we can help your business! 👉 https://www.persooa.com/en/wzmocnij-swoja-firme-z-team-augmentation-dla-synerise