Startup Guide
As a publishing and media company, Startup Guide creates books and online content to guide, empower and inspire people to #startupeverywhere.
23/01/2025
What are startup founders reading? 📚 👀
Ever wondered what books inspire the minds behind today’s most exciting startups? In The Explorer Series, we’ve had the privilege of interviewing founders who shared not just their journeys, but also the books that have shaped their thinking. From classics to unexpected gems, these are the must-reads that spark creativity.
Here’s a curated list of their favorites, perfect for your next reading adventure!
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Our Story
Founded by Sissel Hansen in 2014, Startup Guide today has books in over 20 cities in Europe, the Middle East and the USA, including London, Tel Aviv and NYC. Coming up next year are books in Asia and Africa, such as Singapore and Cape Town!
In autumn 2018, the company launched a media website, startupguide.com, which was born out of the desire to explore different types of content and reach a wider audience by taking advantage of the digital medium.
At the core of Startup Guide’s three physical stores in Copenhagen and Lisbon is the belief that there’s nothing like real-life experiences and seeing and feeling actual products. The stores double up as offices for the company’s 15-person team.