Reffine

Auto China 2026 in Beijing is one of the world’s most influential automotive events.
Certainly the biggest!
bringing together 1000+ exhibitors across 380,000 m² of exhibition space.

𝐖𝐞’𝐫𝐞 𝐩𝐫𝐨𝐮𝐝 𝐭𝐨 𝐛𝐞 𝐚𝐦𝐨𝐧𝐠 𝐭𝐡𝐞𝐦.

For Reffine, this is an opportunity to:
– explore the latest developments in automotive digital ecosystems,
– better understand the direction of the industry,
– and connect with other companies and industry professionals.

We’re particularly looking forward to turning online conversations into real-life meetings.
Are you also attending? Let us know and let's meet.

期待在北京与您见面!

This iterative process is not a sign that something went wrong.
It’s a sign that the team is doing the work properly.

Behind every well-designed digital solution are dozens of iterations:
ideas tested, assumptions challenged, flows redesigned and features refined.

From the outside, people usually only see the finished interface or the final release.

What they rarely see is the process: the whiteboards full of diagrams, the discussions around edge cases, the adjustments after feedback and the constant improvements along the way.

Whether it’s CMS implementations, Stock Locator customizations or verifyling and scoring leads with AI the best results come from collaboration, testing... 𝐚𝐧𝐝 𝐭𝐡𝐞 𝐦𝐨𝐬𝐭 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐩𝐚𝐫𝐭 - 𝐢𝐭𝐞𝐫𝐚𝐭𝐢𝐨𝐧.

Last week we had a meeting during which every team took the stage to share their highlights from 2025. And there was a lot to be proud of.

Why two months later?
Well… we’ve had plenty of work, and as always, projects and deadlines come first, so we decided to postpone it a bit.But it was worth the wait. 💪

During our summary meeting we discussed:
✔️ What went well (a lot!)
✔️ What we’ve learned
✔️ Where we’re heading next
✔️ Our growth plans for the coming year

Beyond the strategy and numbers, what makes this meeting unique is the atmosphere. Honest conversations. Engaged discussions. Shared responsibility for what comes next.
And of course... a little fun too.

Competitions, quizzes and some healthy team rivalry reminded us that great results and great energy can absolutely go hand in hand.

A very special moment this year was celebrating Krzysztof Niksinski's 10 years at Reffine.

Excited for what’s ahead. Ready for 2026.

A car lost for 400 days. Sounds impossible… until it happens.

An article on Automotive Management (AM) (written by Tom Seymour) caught our attention. 👀

A dealer group in the UK reportedly lost track of a brand-new car for over a year - it was not stolen, not sold, just… 𝐦𝐢𝐬𝐬𝐢𝐧𝐠 𝐢𝐧 𝐭𝐡𝐞 𝐬𝐲𝐬𝐭𝐞𝐦.

👉 An interesting read, not to point fingers, but to highlight a very real challenge in automotive retail: stock visibility and governance at scale.

When stock data lives across multiple systems, spreadsheets, feeds, and manual processes, problems don’t usually appear as “big failures” on day one.

They start small:
🔹 unclear vehicle status;
🔹 inconsistent updates between systems;
🔹 limited ownership and approval rules;
🔹 poor visibility across locations.
Over time, those small gaps turn into expensive blind spots.

We know these challenges well — and that’s exactly why, over time, we made some crucial decisions while building Stock Locator, our inventory management solution.

𝐖𝐢𝐭𝐡 𝐒𝐭𝐨𝐜𝐤 𝐋𝐨𝐜𝐚𝐭𝐨𝐫:

✅ every vehicle has a clearly defined lifecycle and status;
✅ soft and hard locks prevent the same vehicle from being “available everywhere and nowhere”;
✅ centralized stock management gives OEMs and dealer groups a single source of truth;
✅ permissions, approvals and automations reduce reliance on manual updates;
✅ gives full visibility across retailers, regions, and markets - not isolated silos.

It’s not about control for control’s sake.
It’s about clarity, trust in the data, and the ability to confidently answer one simple question at any time:
➡️ “Where is this car - and what’s its real status right now?”

Stories like this are a good reminder that stock management isn’t just an operational detail.
It directly impacts sales, customer experience, and brand credibility.

The goal of our newsletter is simple: to share actionable knowledge directly with YOU.

Nothing makes us happier than seeing our community find real value in our content. This recent feedback from Zaaboub kais highlights exactly why we do what we do:
"When AI becomes part of how customers decide and how operations perform, companies that already run with rigor and clarity will accelerate far ahead. Very strong insights from Marcio and the Inchcape team."

If you missed our deep dive with Marcio Rodriguez Granado, Head of Growth at Inchcape Américas, you missed a masterclass on the future of automotive marketing. Marcio moves past the hype to explain how AI is fundamentally shifting the sales funnel from simple search to "opinion-based" interfaces.

Check out the full interview: https://www.linkedin.com/pulse/how-ai-changing-car-buying-interview-marcio-granado-head-growth-ocssf

4.6M units is a massive achievement, yet BYD’s hunger for more is evident... they actually missed their ambitious target by nearly 17%.

To us, this gap doesn't signal a struggle. It signals even greater ambitions for global expansion.

The scale and growth of BYD and other Chinese brands remain nothing short of extraordinary.

As for the 'overachievers' who surpassed their targets, they’ve proven to be the ones with the most efficient supply chains and the fastest product iterations.
They aren't just selling cars, they are mastering the "speed of software" in a hardware world.

When you look at these 2025 numbers, do you see a market that is consolidating, or one that is just beginning to fragment?