Loyalty Point

Open almost any loyalty app today and you'll most likely find the same thing: collecting points mechanics.

No surprise there. Points are familiar, easy to implement, and customers instantly get how they work. And when purchases are frequent and habits already exist, they can be genuinely effective – retail, FMCG, beauty, travel all see measurable results.

But points only reinforce behaviour that's already happening. They won't create demand where it doesn't naturally exist. So the real question isn't "Should we launch a points program?" – It's "What behaviour are we trying to influence?"

Only then can you tell if points are the right fit, or if another mechanism would work better.

Want to compare loyalty mechanisms?
Read our full guide: https://www.loyaltypoint.io/resources-post/types-of-loyalty-programs-complete-guide-with-examples

We keep talking about as a long-term asset. But are we really building it that way?

Our latest industry insights show that discounts remain one of the most widely used loyalty mechanisms. Brands want to focus on retention but still rely heavily on discounts.

And that creates a gap that’s hard to ignore.

Because loyalty isn’t lost at the moment of purchase – it’s lost in between.

Swipe through for a few practical shifts that make the difference.

Last Friday we swapped our desks for a bit of time together outside of work 🤠

Good chats, some laughs, a break from screens. We're back with fresh energy – and probably know each other a little better than a week ago.

Thanks to the whole team for making it a great day!

One in five EU consumers has bought furniture or home accessories online in just the last three months — a key reason why brick‑and‑mortar retail margins are under such strain, especially given that 77% shopped online last year.

Frequent promotions don’t build loyalty – they teach customers to wait. Shelf prices stop feeling real and start feeling temporary. Buying now rarely makes sense when a better deal is expected soon.

At the same time, the customer journey has split. Shoppers visit stores to see products and get advice, but the final transaction increasingly happens online. Stores carry the cost of staff, space and service, while the margin disappears elsewhere.

In a market with transparent prices and global competition, promotions alone won’t protect margins. The real question is how to stop your stores from becoming showrooms for someone else’s checkout. That’s where loyalty must change roles – from a discount engine to a behaviour engine.

Want to see how loyalty can replace margin‑draining promotions?

👉 Book a call with our expert. We’ll map out the right loyalty path for your brand – focused on repeat behavior, not deeper discounts.
https://loyaltypoint.pipedrive.com/scheduler/exb7yofM/meeting