Loyalty Point

Experience, consistency, and a smart approach to loyalty – these are the qualities that connect with the teams nominated for the Awards

Huge congratulations to our clients on receiving three nominations. IKEA is in the running for Best Personalization in Loyalty and the Best Loyalty Tool, while the Best Long-term Loyalty nomination goes to Vision Express

The winners will be announced at the Forum on May 20. We’ll be proudly cheering from the second row.

If you’ll be attending the Poland & CEE Retail Summit next week, we’d also like to invite you to join us on April 15 at the eRetail CX & Loyalty Stage.

We will share a practical perspective on how retailers can use customer data to make better decisions –beyond blanket discounting.

During the session Stop Discounting, Start Deciding: How Customer Data Drives Revenue Growth in Retail you’ll learn:

- how to design customer communication without overloading your database,
- how experience design influences repeat purchase behaviour,
- how to connect customer sentiment with real sales performance.

👉 Join us and do not hesitate continue the conversation after the session
https://retail-summit.com/pl/PROGRAM/eRetail-CX-Loyalty-Stage/index.php/

Every loyalty program grows through its own maturity journey. While some begin with basic rewards and others launch as advanced, fully‑fledged ecosystems, all face unique challenges along the way – and these hurdles often define how the program evolves.

We see many brands experience similar roadblocks as they progress:️
- Fragmented data
- Channel‑centric setup
- Reliance on manual triggered campaigns
- Misaligned goals, KPIs & ownership

When teams measure success differently, programs stall – often between early maturity stages.

The key insight?
None of these challenges are unusual – and all of them are solvable with the right structure, architecture, and governance.

👉 If you’re curious which roadblocks might be holding your program back, we’re here to help you diagnose them and move forward with clarity

https://www.loyaltypoint.io/resources-post/loyalty-program-maturity-scale-how-to-evolve-from-basic-rewards-to-a-strategic-growth-engine

At the kind invitation of CX Romania, we’ll be joining the upcoming CX Breakfast meeting to lead a practical workshop on loyalty strategy.

During the session, we’ll explore one of the most common questions we hear from brands across many industries:

👉 Is a loyalty program really worth the investment?
👉 Will it protect margins – or eat into them?
👉 Does it truly bring incremental value, or only attract customers who would buy anyway?

Our goal is to shed light on the mechanics, myths, and measurable impact of loyalty initiatives – especially in markets where skepticism is high and ROI is under close scrutiny.

If you’re curious about how loyalty programs can be designed responsibly, sustainably, we’d be delighted to see you there.

You can register here: https://customerexperience.ro/cx-breakfast/

Looking forward to a great conversation over breakfast!