Gifted

ICE HOCKEY WORLD CHAMPIONSHIP
Check out this promo spot directed by Kuba MICHALCZUK (.michalczuk ).
When Allegro needed a spot delivered for the Ice Hockey World Championship in Zurich with just a few days to spare, a traditional shoot was completely out of the question.
Instead of backing down, Kuba and his team built an entirely new creative workflow on the fly. They combined cutting-edge digital tools with raw filmmaking craft to deliver a premium, cinematic commercial at an unbelievable pace—with zero compromise on quality. This is what happens when brilliant creators use new tools to push the craft forward, rather than replace it. agency: , production company: , ai ninjas: metaUNIT & MOON, post&color: , sound: .pl