Paris+Hendzel Studio

KTR Silver Sword Award for PARIS HENDZEL STUDIO for rebranding.

10 LAT MINISTERSTWA. EWOLUCJA. NIE REWOLUCJA. / 10 YEARS OF MINISTRY. EVOLUTION. NOT REVOLUTION.

Paris Hendzel Studio
Client: MINISTERSTWO DOBREGO MYDŁA
Category: Design for brands
Subcategory: A. BRAND IDENTITY, A2. Brand Identity System
Prize: Silver

The rebranding of the cosmetics brand MINISTERSTWO DOBREGO MYDŁA, celebrating its 10th anniversary, was a response to the natural need for growth and expansion into international markets. The key principle was evolution — not revolution — while preserving the brand’s core values.

Credits:
Studio: PARIS HENDZEL STUDIO
Art Direction: Łukasz Hendzel
Photographer: Marta Surovy
Set Design: Ake Zorn
Photographer’s Assistant: Tomasz Pawluś
Video: Aneta Wieczorek

With .surovy

HHUUMM /
New products – HHUUMM TEA
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Printing house: MARCELI Printery
Photography: Aneta Wieczorek
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Oliva’ extra virgin. Cuisine, wine & olive oil.