4concept

After implementing hundreds of advertising campaigns, we know the secret of what are the biggest growth levers in e-commerce🚀
Focus on these elements
💰Website traffic
💰Cart abandoned rate
💰Cart value
💰 eCommerce Conversion Rate

Use heuristics to design actions that improve these metrics 👉 Stay with us to find out more📌

Are you running Google Ads campaigns for your business ?
👉 Find out 10 most important Google Ads metrics that you should monitor daily to improve your ROI and your business goals.

📌 Impressions: The number of times your ad is shown on Google or its network. This metric tells you how much exposure your ad is getting and how competitive your keywords are.
📌 Clicks: The number of times someone clicks on your ad. This metric tells you how effective your ad is at attracting attention and driving traffic to your website or landing page.
📌 Cost: The total amount you spend on your ad campaign. This metric tells you how much you are investing in your ads and how efficient your budget is.
📌 Cost-Per-Click: The average amount you pay for each click on your ad. This metric tells you how much each visitor costs you and how competitive your keywords are.
📌 Conversions: The number of times someone completes a desired action after clicking on your ad, such as making a purchase, filling out a form, or signing up for a newsletter. This metric tells you how effective your ad is at generating leads or sales for your business or clients.
📌 Impressions by Campaign: The number of times your ad is shown for each campaign you run. This metric tells you how well your campaign is performing and how relevant your ad is to your target audience.
📌Click-Through-Rate by Groups: The percentage of impressions that result in clicks for each ad group you create. This metric tells you how well your ad groups are structured and how appealing your ads are to your target audience.
📌 CTR by Campaigns: The percentage of impressions that result in clicks for each campaign you run. This metric tells you how well your campaign is performing and how appealing your ads are to your target audience.
📌 Cost Per Conversion: The average amount you pay for each conversion you generate from your ad campaign. This metric tells you how profitable your ad campaign is and how well you are optimizing your budget.
📌 CTR: The percentage of impressions that result in clicks for your entire account. This metric tells you how well your overall account is performing and how appealing your ads are to your target audience.

By tracking them daily, you can identify what is working and what is not, and make data-driven decisions to optimize your ads and achieve your goals 🚀🚀🚀

Why you need KPIs in your business?
👉 To focus on what is most important to achieve growth.
👉 To obtain feedback on actions taken.
👉 To make management decisions based on reliable knowledge and full information.
👉 To maintain objectivity in decisions and conclusions.
👉 To engage the right people.
How to establish the right KPIs? Get in touch!