The Rectangles

#4 Session
A number of user interactions with a website that take place within a given time frame. A single user can open several sessions - when one of them ends, he can instantly start another. Google Analytics initiates a 30-minute countdown once a session has been started. If you return to browsing after 31 minutes, a new session begins, so you leave two GA records. There is a way to change session duration in Property Settings to match your users' typical behavior (e.g., your site has a lot of content, and you expect that it will take a long time for the average user to browse it all). You can use the number of sessions metric to assess how often users return to your website and how many visits on average it takes for them to finally convert. This can be helpful in optimizing the conversion funnel and at the end of the day - increasing sales.

Read about the basics of GA Sessions here:
https://support.google.com/analytics/answer/2731565?hl=en

# UXTipsforSaaS 🔬

Every self-respecting UX designer must have heard of Balsamiq - right?
This week they're interviewing Alina Prelicz-Zawadzka, a.k.a. the co-founder of The Rectangles, asking her how to do wireframes, business and... Well, find out for yourself!

[Case Study] A Design Firm That's Innovating in UX and Business | The Balsamiq Blog UX design works best when it’s an iterative and ongoing process. Read about an innovative UX design company, what they do, and how.

#8 Card Sorting
A method used to help design or evaluate the information architecture of a site. The researcher writes the information on a set of cards and the test subject (or a whole group) sorts them to indicate how he or she perceives the structure of and interactions between their contents. In order not to disturb the research, it is a good idea to prepare colorful post-it notes so that they can be easily rearranged.
Remember, however, that presenting too many choices can be tiring for the participants. Providing them with an estimate of how long the card sorting will take can also help to keep their attention and focus.

Here's a short article about card sorting:
https://www.usability.gov/how-to-and-tools/methods/card-sorting.html

# UXTipsforSaaS 🔬