Sense Buzz

📣Why pay attention to the message in your advertising?

Sometimes a social test we run can be used incorrectly, obtaining the opposite effect of what is desired.

Do you know why communication fails?

It happens when it highlights that an unwanted behaviour is normal, because people tend to think “I’m not the only one”.

Since we are social animals that imitate others, this kind of communication encourages behaviours that it intends to stop. Most of the time the same situation can be communicated in a different way in order to change the perception.

How can you run a persuasive communication?

You have to make sure your communication highlights the desired behaviour.

Let’s see an example:

Imagine that you are going to run a blood donation campaign, do not focus on the fact that only a few percentage of people donate blood. Instead, you could highlight that even though there are millions of donors, more blood is always needed.

Have you ever thought about different angles of your communication in order to find the most positive and persuasive one?

📣Amazon has lately acquired Selz📣

Selz is an e-commerce platform for growing businesses based in Australia, which is actually just a small competitor of the most known platform Shopify, but thanks to this acquisition, it will gain a lot of awareness, and Amazon will have the possibility to increase even more its huge impact in the ecommerce world.

Providing more tools for small- and medium-sized businesses to quickly move their operations online could really give Amazon a competitive edge against the power of Shopify and all the others e-commerce software company.

Is this acquisition really changing the ecommerce game? What are your thoughts?

To read the official announcement:

https://founderu.selz.com/selz-update/