Thinking Football Summit

Still on the panel “Love Brands Fotball Clubs”, it's now the turn of Pablo Longoria, Chairman at Olympique de Marseille, to take the stage 🎙

🗣 It's simple: keep your identity and don't create rivalries.

𝙎𝙩𝙖𝙣𝙙 𝙤𝙪𝙩: 𝙩𝙝𝙞𝙨 𝙞𝙨 𝙩𝙝𝙚 𝙗𝙞𝙜𝙜𝙚𝙨𝙩 𝙗𝙧𝙖𝙣𝙙 𝙮𝙤𝙪 𝙘𝙖𝙣 𝙘𝙧𝙚𝙖𝙩𝙚 🌟⚽

Time changes, content changes ⏰

Nowadays it's clear: younger generations are attracted to 𝙨𝙝𝙤𝙧𝙩𝙚𝙧 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 that gives them everything they want to know 📲

🇵🇹 Alan Záruba, Chief Digital Content Officer at Flashscore News, gave a portuguese example 🗣 "I would say that Portugal is the country of football, and they consume everything about football instantly and in large portions. But they don't consume half an hour of studio time before the match, with lots of talking, lots of walking, 𝙩𝙝𝙚𝙮 𝙘𝙤𝙣𝙨𝙪𝙢𝙚 𝙚𝙫𝙚𝙧𝙮𝙩𝙝𝙞𝙣𝙜 𝙞𝙣 𝙖𝙣 𝙞𝙣𝙨𝙩𝙖𝙣𝙩 𝙖𝙣𝙙 𝙞𝙣 𝙟𝙪𝙨𝙩 𝙖 𝙢𝙞𝙣𝙪𝙩𝙚 𝙖𝙣𝙙 𝙖 𝙝𝙖𝙡𝙛."