3WLABEL

🪶 I’ve reached the final stage of my PhD: analyzing the data and drawing conclusions based on it.

📊 Here are three comparative charts I created using responses from consumers in the 🇬🇧 UK and 🇷🇴 Romania. The results highlight distinct behavioral patterns and reveal how consumer attitudes differ between the two countries.

👕 When asked to choose their # 1 criterion, British consumers overwhelmingly picked the Feel-good factor, followed by Timelessness. Romanians, on the other hand, opted for Versatility and Uniqueness (Figure 1).

👗 In the UK, the most important criterion when shopping for clothes is Fit, while in Romania Aesthetics prevails (Figure 2).

🛍️ Not surprisingly, Romanians show a stronger preference for brand-name clothing, whereas for British consumers, brand status is not a decisive factor (Figure 3).

My PhD is a cross-country analysis with two strands (consumers and manufacturers). It will shed light on a myriad of aspects involving the state of the textile industry today. Data has been collected through interviews and questionnaires.

More to come.

Timeless. Effortless. Made to move with you.
3WLABEL delivers high-quality, versatile pieces that go beyond trends. Easy to style, built to mix, and designed to last.
A curated wardrobe that does more with less—so you can focus on living, not outfit planning.