Dentsu Creative Romania

Dentsu Creative Romania

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Dentsu Creative is a Creative Network that transforms brands and businesses through the power of

29/11/2024

✨ Shortlisted at Epica Awards! ✨

Beyond thrilled to share that our Milka Generation UnGap campaign has been shortlisted in the Integrated Campaigns category at the prestigious Epica Awards 2024!

This campaign was a labor of love, bridging generational gaps through the universal language of chocolate and shared cultural moments. From nostalgic references to modern slang, we crafted a dialogue that celebrated the differences and similarities across generations.

A huge thank you to our amazing Dentsu Creative Romania team, our wonderful client Mondelēz International Romania, and every person who helped bring this idea to life. And of course, a big shoutout to the Epica jury for recognizing our work!

This is not just a win for us, but a testament to the power of creativity and collaboration. Stay tuned for the final results! 🤞

Photos from Dentsu Creative Romania's post 21/10/2024

🎇 Dentsu Creative Romania Silver Special Projects with Real Life CAPTCHA @ Neversea & Untold for Generali România at Webstock Awards 2024 🎇
Rock on, and don't forget to have InsuredFUN! 🎸

In the world of festivals, traditional safety measures feel like an intrusion, much like CAPTCHA pops-up online, necessary but often annoying. However, just as CAPTCHAs protect online users, safety protocols ensure festival-goers can enjoy the experience while staying secure.

Through the Real Life CAPTCHA & Untold campaign we managed to bring fun content and youthful memes into the conversation in a domain governed by rigidity and regulations.

We increased the affinity of Millennials and GenZers, a more focused on entertainment and easy readings audience, for the Generali brand, while also educating them to safety measures and safe ways to have fun at a music festival.

Thus, we managed to naturally introduce an insurance brand in the conversation about Untold and Neversea gaining the sympathy of the fun seeking and restless festival-goers.

21/06/2024

Join dentsu on the journey of Innovating To Impact! We are pushing the boundaries of creativity and technology to shape a better future.

28/05/2024

The gap between Dentsu Creative and Awards is getting smaller🙏🥳
Congrats to the whole team and many thanks to our client, Milka, this campaign was a true team effort!
Romania

Dentsu Creative: Marius Tianu-Regional Creative Director; Ana-Maria Ciobotaru-Group Creative Director; Delia Mija-Group Creative Director; Dan-Radu Talpalariu-Copywriter; Demir Pienaru-Art Director; Adelina Gavrilă-Art Director; Vlad Hurjui-Head of Design; Elena Mitan-Head of Social Media; Georgiana Tatu - Social Media Specialist; Emilia Dănilă - Community Manager; Carmen Simion-Client Partner; Alina Axinte-Client Lead; Alexandra Calinoiu-Client Executive

Mondelez Romania: Andra Mura-Senior Brand Manager; Cristina Dăescu-Junior Brand Manager; Ioana Pana (Ciocirlan)-Marketing Lead Romania; Andreea Gaman-Marketing Manager Chocolate; Elena Ilieva Consumer Experience Lead SCE; Adina Zanet-Media Data Delivery Global Lead

19/06/2023

This Monday was all about celebrating! 🥂 One year of Dentsu Creative deserves a cin-cin in a new office space with a view.🎂We raised our glasses for all the achievements, all the projects, and all the Dentsu people. 💙 Here's to many more! 🍾

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