UXGeeX

"I can't explain it using words" - in a User Testing session, the interviewer urges the user to say out loud everything they see, do or feel, they briefly go through a cognitive walkthrough together . A classic declarative method often used also in marketing research.

However, only 2% of the decision making process is conscious, most of it being subconscious. Thus, the very activity of articulating words alters the truth. This is why most User Research & Testing is not relevant and does not really capture people's preferences.

Frustration, joy, attention - just a few extremely relevant axes in determining the User Journey - are accurately highlighted by the EEG method. All you need is an eye movement and a few electrical impulses.

Find out more about Neuro User Experience: https://bit.ly/3iYroP6

Diamonds are forever and ever and ever…

Where classical testing does not provide a holistic understanding, neuroscience manages to come with a complete and relevant perspective with:
🔎 higher accuracy of the effort assessment within the user test;
✂️ fewer iterations of the process;

Drop us a line and we’ll tell you all about the perks of deploying neuroscience to improve your User Experience design process: https://bit.ly/2SuHXHo

Our User Journey Mapping Solution is the end-to-end full package that brings together science, design and programming to help businesses skyrocket their conversion and retention rates.

Want to convert most visitors into advocates for your brand?
Check out: uxgeex.com
or write us at: [email protected]

Congrats to our fierce Neuroscientist Geek, Ana Iorga and to our amazing colleagues at Buyer Brain - a Neuromarketing Approach on Consumer Behaviour, Terragni Consulting and Lemon Studio . Their relentless passion and dedication in using neuroscience, behavioral sciences and design to improve people’s lives made this award possible.

This Customer Experience Magazine (CXM) award is equally dedicated to our customers that provide us with the opportunity to improve their business results through outstanding UX/CX strategies.