Postis

E-commerce competition keeps intensifying across platforms, advertising delivery, and technology.

We’re glad to see Damian Siusta, Business Development Manager at Postis Poland, featured in https://eu1.hubs.ly/H0rqYcQ0, sharing real-world insights from across the European e-commerce market.

From rising labor and energy costs to the growing role of global platforms and AI, these are challenges retailers are already facing, not future scenarios.

Thanks to https://eu1.hubs.ly/H0rqYcQ0 for including Postis in this important conversation about where e-commerce is heading next.

https://eu1.hubs.ly/H0rqYkr0

Media, Reklama, Internet, PR, Telewizja, Radio - najnowsze wiadomości tylko na WirtualneMedia.pl Portal o mediach, reklamie, internecie, PR, telekomunikacji - nr 1 w Polsce - WirtualneMedia.pl - wiadomości z pierwszej ręki

What changed in 2025 and what’s next?

We were glad to contribute to the latest feature in OOH Magazine, where experts reflect on how commerce evolved this year and what to expect in 2026.

Our Business Development Manager in Poland, Damian Siusta, shared key shifts we’ve seen across the industry:
🔹 Labor and energy costs continue to pressure margins
🔹 mCommerce and shopping apps are evolving fast
🔹 AI is driving personalization in every click
🔹 Social platforms will become true sales engines
🔹 Chinese marketplaces have become the norm, but regulation may shake things up

We’re proud to be part of the conversation and even prouder to help retailers and eCommerce brands navigate complexity through automation, visibility, and smarter delivery flows.

Read more in OOH Magazine’s 2025 recap and 2026 trends feature:

Handel i e-commerce oczami ekspertów – podsumowanie 2025 r. i prognozy na 2026 r. - OOH magazine Poniżej przedstawione zostały opinie ekspertów rynku e-commerce, technologii i retailu podsumowujące miniony rok i prognozy na to, co...

System check complete. Holiday spirit: ✅
Merry Christmas from your favorite LogTech elves at Postis.

Holiday shopping is emotional.
It’s last-minute gift hunts, delayed flights, crowded inboxes and high expectations packed into a short window.

And while promos may grab attention, it’s the experience that stays with people.

⭕ Was it easy to find info?
⭕ Did delivery match the promise?
⭕ Was the return process human and helpful?
⭕ Did it feel like someone was on the other end of the screen?

During peak season, every gap gets amplified. Every silence, delay, or confusion hits harder, because customers are more stressed, and more invested.

But the good news? There’s a lot you can control and small tweaks make a big difference:

✅ Set expectations early
Tell people when to order for guaranteed delivery. Make it visible, not buried in fine print.

✅ Update in real time
If something’s delayed, don’t wait for the complaint. A proactive message does more than an apology after the fact.

✅ Make support visible
Customers are more patient when they feel seen. A live chat bubble or friendly email tone goes further than a no-reply.

✅ Streamline returns and exchanges
Nobody wants to guess how to get the right size or send something back. Make it intuitive. Better yet, offer exchanges first; they’re often what the customer really wants.

✅ Use delivery logic that matches the moment
Don’t default to “fastest”. Offer pick-up points, split orders when needed, or let customers choose flexibility over speed.

✅ Design with pressure in mind
What works fine in August might break in December. Pressure-test your checkout, carrier logic, and support flows.

✅ Bring operations and CX together
If your logistics team knows what support is hearing (and vice versa), you can solve issues before they become problems.

Because while holidays come and go, the memory of how your brand handled the pressure lingers a little longer.

We spend so much time perfecting the customer journey on-site: clean UI, smooth checkout, easy returns. But the moment that shapes the customer’s memory the most? It’s the delivery.

That’s where expectations meet reality. And it’s also where most frustrations appear.

A few things we’re seeing across retail:

📦 Delivery is now part of the brand.
Customers don’t separate the product from how it arrives. In fact, a big majority say the delivery experience influences whether they buy again.

📉 A single poor delivery can undo a great shopping experience.
Late arrival, confusing tracking, no updates. These are small details on paper, but they decide whether a customer feels confident or anxious.

📞 Most support tickets still start with “Any update on my order?”
A lack of visibility creates unnecessary work for teams and erodes trust for shoppers.

On the flip side, when delivery is done well:

✨ Customers feel taken care of
✨ Support teams can breathe
✨ And brands see repeat orders grow naturally

That’s why more retailers are rethinking the post-purchase journey: clearer communication, flexible delivery choices, and better-connected systems behind the scenes.

Build an experience that genuinely supports the promise your brand makes!

If you’re curious what this could look like in your own operations, happy to walk you through it:
https://eu1.hubs.ly/H0q0lMs0